The Effect of Entrepreneurship Knowledge and Social Media on Interest in Entrepreneurship Student at Faculty of Economics State University of Jakarta

Abstract

The aim of this study is to determine the influence of entrepreneurial knowledge and social media on the entrepreneurial interest of students at the Faculty of Economics, Universitas Negeri Jakarta. The population for this research consists of students from the Faculty of Economics, Universitas Negeri Jakarta, from the 2019 academic year. Using the Slovin formula with a 5% margin of error, a sample size of 205 respondents was obtained. This quantitative research utilized a survey method with a questionnaire as the data collection instrument. The data processing involved using the Typeform questionnaire with a Likert scale ranging from 1 to 5. The collected data were analyzed using the Statistical Product and Service Solutions (SPSS) software version 26.0.0. The data analysis techniques included descriptive analysis, prerequisite analysis (normality test and linearity test), classical assumption tests (multicollinearity test and heteroskedasticity test), multiple linear regression analysis, hypothesis testing (T-test and F-test), and coefficient of determination analysis. The results of this study indicate that there is a positive and significant influence of entrepreneurial knowledge and social media variables on entrepreneurial interest when considered together, as evidenced by the F-test results where F count 13.217 > F table 3.04.