International Journal of Current Economics & Business Ventures

Determination of Factors Influencing DKI Jakarta Consumers Purchasing Decisions on Local Fashion Brands

Tengku Sri Ananda Tengku — Fri, 13 Oct 2023 00:00:00 +0000

This research aims to determine the factors that influence DKI Jakarta consumers' purchase decisions regarding local fashion brands. In this research, there are five variables, namely brand ambassador, brand image, brand awareness, purchase intention, and purchase decision, including the sample criteria of residing in DKI Jakarta, being 18 years old, knowing the local fashion brand Erigo, and having made transactions purchasing products from the brand. Erigo local fashion minimum once. The research method used is quantitative with purposive sampling data collection techniques. This research produced data from 281 respondents which were analyzed using the Structural Equation Modeling (SEM) technique. The results show that brand ambassadors have a positive and significant effect on purchase intention, brand image has a positive and significant effect on purchase intention, brand awareness has a positive and significant effect on purchase intention. Meanwhile, brand ambassadors do not have a positive and insignificant influence on purchase decisions. Furthermore, purchase intention has a positive and significant effect on purchase decisions, and brand awareness has a positive and significant effect on purchase decisions.

THE INFLUENCE OF LEVERAGE, COMPANY GROWTH, COMPANY SIZE ON PROFIT MANAGEMENT

Nabila Az Zahra, Diah Armeliza, Ayartullah Michael Musyaffi — Sat, 02 Dec 2023 00:00:00 +0000

This study aims to analyze Leverage, Company Growth and Company Size on Earnings Management. This study uses secondary data, namely the Financial Statements listed on the Indonesia Stock Exchange (BEI) 2018-2022. The sample was selected based on the criteria set by the researcher using the purposive sampling method and obtained a sample size of 145 data from 29 companies that met the criteria. This study uses the panel data regression analysis method. The results of this study prove that Leverage has no effect on Earnings Management, Company Growth affects Earnings Management, and Company Size affects Earnings Management. The results show that it is possible for management to carry out earnings management to get stakeholders' attention to the company, supporting factors make management carry out earnings management in meeting stakeholders' expectations of the company. This supports Agency Theory, namely the conflict of interest between Principal and Agent in fulfilling and prospering the interests of each party. Recommendations for further researchers based on the research results are to add other variables to see Earnings Management and increase the sample

The Influence Of Halal Awareness And Halal Label On Purchasing Decision Of Korean Spicy Instant Noodles On Students Of The Faculty Of Economics, State University Of Jakarta

Farrel Muhammad, Corry Yohana, Nadya Fadillah F — Sat, 11 Nov 2023 00:00:00 +0000

The purpose of this research is to analyze the influence of halal awareness and halal label on purchasing decisions of Samyang noodles. The research was conducted in Building A of the Universitas Negeri Jakarta campus, and the population of the study consisted of students from the Faculty of Economics. The sampling technique used was purposive sampling, with 214 respondents, and the data analysis method employed Structural Equation Modeling (SEM). The results of the study indicate that the characteristics of the respondents are predominantly female, aged 18-20 years, and mostly from the 2018 intake. The hypothesis testing results show that the halal awareness variable has a significant effect on purchasing decisions with a Critical Ratio (C.R.) value of 2.317. However, the halal label variable does not have any influence on purchasing decisions.

The Fourth Industrial Revolution and the Transformation of International Trade: Impact and Implications Analysis

Muh Irshan Sachrir, Siti Nur Fadila Rahman — Sat, 30 Sep 2023 00:00:00 +0000

Abstract

The fourth industrial revolution marked via the boom inside the virtual technology, internet of things, and synthetic intelligence has changed many elements of human lifestyles, together with inside the area of world change. this newsletter targets to analyze the have an impact on of the fourth business revolution on alternative adjustments round the sector and its implications. This take a look at uses a qualitative approach with descriptive and interpretive analysis of secondary data from worldwide journals, authorities recommendations, and numerous present resources of data. information have been analyzed through content material assessment and comparative evaluation strategies to attain huge findings. The effects of the assessment show that the fourth business revolution has modified the sample of change around the sector through the increase of digital exchanges and offerings, as well as improved performance and productivity through the use of virtual generation. The implication of this international opportunity transformation is the want to modify global alternative pointers, increase the abilities of the personnel, and fortify worldwide cooperation.

Keyword: The Fourth Industrial Revolution, International Commerce, Transformation.

EFFECTIVENESS OF ADVERTISING THROUGH INSTAGRAM SOCIAL MEDIA AS A MEDIA FOR LOCAL COSMETIC PRODUCT PROMOTION

Aneke Viranda Putri — Wed, 22 Nov 2023 00:00:00 +0000

This research aims to determine the effectiveness of advertising via social media Instagram as a medium for promoting local cosmetic products in Mustika Ratu. The sample used in this research was 194 respondents with the criteria being that they had Instagram social media, lived in DKI Jakarta, and were aged 17-31 years. The software used in this research is SPSS version 25 to process data and analyze research data.

The Influence of Macroeconomic Conditions on Indonesian People's Consumption Expenditures: Empirical Study 1986-2022

Rainhard Benjamin — Tue, 07 Nov 2023 00:00:00 +0000

This research aims to analyze the influence of per capita income, open unemployment rate, and inflation rate on consumption levels of Indonesian society from 1986 to 2022. This research uses quantitative research methods as the research method and multiple linear regression analysis methods as the analysis method, which is used with the help of the SPSS application. The results of this research show that per capita income and the open unemployment rate have a significant influence on the consumption level of Indonesian people from 1986-2022, while the open unemployment rate has an insignificant influence on the consumption level of Indonesian people from 1986-2022. The results of this research can be a valuable guide for the government and decision-makers in making better economic policies, improving people's welfare, and providing additional insight to all of us about the level of consumption of Indonesian people from time to time, in the longer term by providing a better understanding for all of us about the factors that can influence the level of consumption of Indonesian society.

EVALUATION OF THE PROJECT BASED LEARNING MODEL AS THE IMPLEMENTATION OF THE INDEPENDENT LEARNING CURRICULUM

Lufi Andriani — Tue, 12 Sep 2023 00:00:00 +0000

The aim of this research is to determine the project-based learning model, especially in learning projects to strengthen the Pancasila student profile which has been applied to economics subjects at SMA Negeri 105 Jakarta. Apart from that, this research also aims to determine the implementation of the independent curriculum and determine the evaluation of the implementation of the Project Based Learning learning model as the implementation of the independent curriculum in economics subjects at SMA Negeri 105 Jakarta. The research was carried out using a qualitative approach with case studies, and is a study that seeks to reveal, describe, analyze, project and give meaning to the learning process using the Project Based Learning model as the implementation of the independent curriculum at SMA Negeri 105 Jakarta. This Project Based Learning Learning Model was initiated by the implications of the Minister of Education and Culture Circular Letter No.4 of 2020. The Project Based Learning Learning Model has the main aim of providing training to students to be more able to collaborate, work together and empathize with others. The 2022 Merdeka Curriculum which was launched provides the opportunity to implement Project Based Learning (PjBL). However, not all teachers understand this learning model correctly. There are six syntaxes, namely: opening the lesson by asking questions, planning the project, preparing an activity schedule, supervising the progress of the project, assessing the product produced, evaluating. This learning model can encourage students to be more able to collaborate, work together and empathize with others.

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP ON WORK MOTIVATION AND EMPLOYEE PERFORMANCE (CASE STUDY: PT. FINJAYA NUSANTARA)

Dwi Hardiyanti — Tue, 28 Nov 2023 00:00:00 +0000

Transformational leadership has become a major concern in human resource development in various organizations. This research aims to investigate the influence of transformational leadership on work motivation and employee performance, as well as analyzing the relationship between these three constructs. This research was conducted at PT. Finjaya Nusantara, a company operating in the retail sector. This research uses a survey method with questionnaires distributed to 50 employees from various departments. The results of statistical analysis show that transformational leadership has a positive and significant influence on employee work motivation (p < 0.05) and also has a positive and significant influence on employee performance (p < 0.05).

THE INFLUENCE OF FINANCIAL LITERACY AND THE EFFECTIVENESS OF USE OF ELECTRONIC MONEY ON CONSUMPTIVE BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS, JAKARTA STATE UNIVERSITY

Friska Ayudia Maharani, Ari Saptono, Suparno — Thu, 02 Nov 2023 00:00:00 +0000

This research aims to determine the influence of financial literacy and the effectiveness of using electronic money on consumer behavior. The basis of this research is that financial literacy and the effectiveness of using electronic money have a direct relationship to consumer behavior. The method used in this research is survey method. The data used in this research is quantitative data using path analysis. The population in this study was 131 students from the Faculty of Economics, Jakarta State University. The sample in this study amounted to 98 respondents. The sampling technique used was purposive sampling. The results of this research are: (1) there is a negative and significant influence between financial literacy on consumer behavior, (2) there is a positive and significant influence between the effectiveness of using electronic money on consumer behavior, (3) there is a positive and significant influence between financial literacy on effectiveness of using electronic money, and (4) there is a negative and significant influence between financial literacy on consumer behavior and mediation of the effectiveness of using electronic money.

THE INFLUENCE OF EMOTIONAL EXPERIENCE AND PLACE IMAGE ON BEHAVIORAL INTENTION WITH CUSTOMER SATISFACTION AS INTERVENING ON VISITORS AT HARD ROCK CAFE BALI

Ghazi Lazuardi Fahd Rasyid, Shandy Aditya, Usep Suhud — Wed, 06 Sep 2023 00:00:00 +0000

Abstract

This research aims to determine the effects of emotional experience on customer satisfaction, the effects of place image on customer satisfaction, the effects of customer satisfaction on behavioral intention, the effects of emotional experience on behavioral intention, the effects of place image on behavioral intention, the effects of emotional experience on behavioral intention with customer satisfaction as an intervening factor, and the effects of place image on behavioral intention with customer satisfaction as an intervening factor among visitors of Hardrock Cafe Bali.The study employs a quantitative method with a total of 231 respondents. Data was collected through a questionnaire consisting of a list of questions. The data analysis technique employed is multiple linear regression using LISREL and IBM SPSS 25. The results of hypothesis testing indicate the following:1) Emotional experience has a significant positive influence on customer satisfaction. 2) Place image has a significant positive influence on customer satisfaction. 3) Customer satisfaction has a significant positive influence on behavioral intention. 4) Emotional experience has a significant positive influence on behavioral intention. 5) Place image has a significant positive influence on behavioral intention. 6) Emotional experience has a significant positive influence on behavioral intention through customer satisfaction. 7) Place image has a significant positive influence on behavioral intention through customer satisfaction.

ANALYSIS OF CUSTOMER SATISFACTION AT WINDA STUDIO COFFEE

dyian sianturi — Tue, 28 Nov 2023 00:00:00 +0000

This research was conducted in Humbang Hasundutan Regency, which is famous for its diversity of coffee shops. The presence of many coffee shops in this area reflects the strong coffee consumption culture in Indonesia, with coffee being one of the main economic commodities and a significant source of foreign exchange. Apart from providing economic benefits, coffee also provides income for coffee farmers in Indonesia. This research focuses on the influence of customer satisfaction on customer loyalty at Winda Studio Coffee. Data were analyzed using a simple linear regression method, which revealed that customer satisfaction has a significant positive influence on customer loyalty. Thus, the higher the level of customer satisfaction, the higher the level of customer loyalty towards Winda Studio Coffee. The results of this research provide important insights for coffee business owners, especially Winda Studio Coffee, to continue to improve the quality of their products and services in order to maintain and increase customer satisfaction, which in turn will support customer loyalty. In the fierce competition in the coffee industry, understanding and responding to customer needs is the key to success in maintaining a strong market share.

Keywords: Product Quality, Purchasing Decisions, and Customer Satisfaction .

The Influence Of E-Perceived Value And E-Service Quality Toward Repeat Purchase Intention With E-Satisfaction As Mediation Variable: A Study On Users Of Restaurant Application At DKI Jakarta

Bagus Setoaji, Mohamad Rizan, Dewi Agustin Pratama Sari — Sun, 22 Oct 2023 00:00:00 +0000

The purpose of writing this research is to test the positive and significant influence of e-perceived value and e-service quality on repeat purchase intention through e-satisfaction as a mediating variable. Data collection was carried out using a questionnaire method which was distributed online via social media platforms such as whatsapp, Instagram, and twitter. The objects taken in this research are respondents who have made transactions through restaurantapplications at least once a year as well as respondents who live in DKI Jakarta and are 17 years old. The sample used in this research was 303 restaurant application users. This research uses SPSS version 25 software for validity and realibility test and SEM (Structural Equation Model) from Lisrel 8.80 software to carry out the analysis and processing of research data. The result obtained in this research show that e-perceived value, e-service quality, e-satisfaction have a positive and significant effect on e-satisfaction. Also, e-perceived value and e-service quality have a positive and significant effect on repeat purchase intention through e-satisfaction as a mediating variable

THE INFLUENCE OF INFORMATION QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION E-COMMERCE SHOPEE IN BEKASI COMMUNITY

Nurul Azizah, Christian Wiradendi Wolor, Nadya Fadillah Fidhyallah — Thu, 16 Nov 2023 00:00:00 +0000

This research aims to determine the influence of information quality and customer trust and repurchase intention e-commerce Shopee for the Bekasi community. The population of this research is the Bekasi community with a sample of 200 Shopee user respondents who live in Bekasi. This type of research is quantitative research using a survey method via questionnaires distributed online. The analytical techniques used to process the collected data are validity and reliability tests with SPSS software, model suitability tests and hypothesis tests with AMOS 24 software. The results of the research show that information quality influences customer satisfaction, customer trust influences customer satisfaction, customer satisfaction influences repurchase intentions, information quality influences repurchase intentions, while customer trust does not influence repurchase intentions.

THE INFLUENCE OF AUDIT FIRM SIZE, POLITICAL CONNECTION, AND LEVERAGE ON ANTI CORRUPTION DISCLOSURE

Sofwan Sabil — Thu, 05 Oct 2023 00:00:00 +0000

Changes in forms of corruption that are increasingly varied, have made all anti-corruption activists around the world continuously try to find methods that are suitable for crushing it. Disclosure of anticorruption is a commitment to prevent corruption in companies or organizations. This study aims to examine the effect of Audit Firm Size, Political Connections, and Leverage on Anti-Corruption Disclosures. The population in this study is the energy and basic material sectors listed on the Indonesia Stock Exchange from 2016 to 2022. The total population of companies is 118 companies, then a selection is made using a purposive sampling technique, resulting in 93 research samples with a span of 7 years. The analysis technique uses Multiple Linear Regression, using IBM SPSS 25 software as statistical tools. The results of this study indicate that Audit Firm Size, Political
Connections, and Leverage have an influence on Anti-Corruption Disclosures. This Research have some implications: Company stakeholders from audit firms, namely auditors, have proven capable of recommending their client companies to have adequate anti-corruption policies, politicians or the government as one of the company's stakeholders have also proven capable of encouraging companies to have adequate anti-corruption policies, and creditors as one of the stakeholders have
not been able to pressure debtors to have an anti-corruption policy.

MARKETING STRATEGY FOR CAR RE-BUYING INTEREST IN CAR HOBBY

Asyfa Iswara — Wed, 29 Nov 2023 00:00:00 +0000

ABSTRACT

This research aims to analyze marketing strategies that influence interest in buying a car again at Hobi Mobil. The research results show that promotion, location and price together have a significant influence on product repurchase intention. Apart from that, the use of the marketing mix (Marketing 7P) and online marketing strategies also have a significant contribution to consumer buying interest. Consumer purchasing interest is influenced by various factors, including product quality, marketing strategy, price, promotion and service. This research also highlights the importance of developing products with good value and quality to attract new consumers. Apart from that, the right marketing strategy is very important so that the product can be successfully marketed. The research results show that promotions have a significant influence on repurchase interest. Apart from that, factors such as location and price also have a significant influence on product repurchase interest. The use of marketing mix (Marketing Mix 7P) and online marketing strategies also have a significant contribution to consumer buying interest. Consumer buying interest is influenced by various factors, both those originating from themselves such as consumer needs, desires and characteristics, as well as environmental factors such as product quality, marketing strategy, price, promotion, service and other service efforts. Based on the research results, a marketing strategy that pays attention to these factors can be the basis for increasing interest in repurchasing cars at Hobi Mobil.

Keywords: marketing strategy, repurchase interest, cars, car hobby, promotion, marketing mix, online marketing strategy, product quality, price, service.

The Influence of Brand Image and Brand Awareness on Customer Satisfaction and Repurchase Intention at The Local Erigo Brand in Jabodetabek

Suci Wulan Nur Safitri, Ika Febrilia, Rahmi — Sat, 11 Nov 2023 00:00:00 +0000

This research aims: 1) To analyze the influence of brand image on customer satisfaction 2) to analyze the influence of brand awareness on customer satisfaction, 3) to analyze the influence of brand image on repurchase intention, 4) to analyze the influence of brand awareness on repurchase intention, 5 ) to analyze the influence of customer satisfaction on repurchase intention, 6) to analyze the influence of brand image on repurchase intention through customer satisfaction, 7) to analyze the influence of brand awareness on repurchase intention through customer satisfaction. The research method used is quantitative and the data collection method uses a survey method. The sample used was 350 respondents who had purchased Erigo products at least twice in Jabodetabek and were aged ≥ 17 years. Data analysis used IBM SPSS Statistics and SEM (Structural Equation Model) LISREL. The results of the research show that brand image has a significant positive effect on repurchase intention, brand awareness has a significant positive effect on repurchase intention, brand image has a significant positive effect on customer satisfaction, brand awareness has a significant positive effect on customer satisfaction, customer satisfaction has a significant positive effect on purchase intention repeat, brand image has an indirect effect on repurchase intention through customer satisfaction, brand awareness has an indirect effect on repurchase intention through customer satisfaction.

Keywords: Brand Image, Brand Awareness, Customer Satisfaction, Repurchase Intention, Local Brand, Erigo

The Influence of Economic Literacy and Digital Literacy on Entrepreneurial Intentions among Students Participating in ESP (Entrepreneur Student Program) UNJ

Fillah Laili Rahmah, Agus Wibowo, Suparno — Thu, 14 Sep 2023 00:00:00 +0000

ESP encourages students to develop entrepreneurial intentions. Students who were previously afraid to start their own business will begin to be motivated to take part in ESP. The current era of technology that is developing so rapidly is certainly an added value in making it easier for students to become entrepreneurs. From p that's what happened problem study this “ is there is influence economic literacy and digital literacy to Entrepreneurial intentions among students participating in ESP UNJ " research This aim For know and analyze economic literacy and digital literacy to entrepreneurial intentions . Method which is used is quantitative . Deep sample study This is student ESP UNJ participants. Retrieval technique sample sampling "Simple Random Sampling" with use table Isaac and Michael with level error 5 % is known that If amount population 285 so amount sample 164 . Deep data collection techniques study This use primary data source . Analysis techniques data using analysis regression multiple and processing data analysis with SPSS application . Research results This prove that (1) exists influence positive and significant economic literacy to entrepreneurial intention, (2) existence influence positive and significant digital literacy to entrepreneurial intention , and (3) existence influence positive and significant from literacy economics and digital literacy _ _ to Entrepreneurial intentions among students participating in ESP UNJ . Viewed on the R-Square , namely of 0.109 _ or 10 , 9 % means that variable economic literacy and digital literacy capable give explanation ( have influence ) on variable entrepreneurial intentions as big as 10 , 9 %.

ANALYSIS OF INDIVIDUAL TAXPAYER SPT SUBMISSIONS AND STATE ORGANIZERS LHKPN SUBMISSIONS

Nur Khasanah — Wed, 29 Nov 2023 00:00:00 +0000

This research was carried out with the aim of finding out the impact that could be caused by a Taxpayer, including State Administrators, if submitting an Individual Annual SPT and LHKPN did not match the actual situation. Meanwhile, the research method used is a qualitative research method. Apart from that, the research approach chosen is a descriptive research approach. Furthermore, the research was carried out by analyzing several samples of Taxpayers who were State Administrators on the SPT and LHKPN that had been submitted. Based on the research results, it is known that there are differences between the reporting of both SPT and LHKPN for the 2 saturated samples for the 2020 tax year. This shows that there is potential for state revenue for tax obligations that have not been fulfilled by taxpayers as state administrators.

ANALYSIS OF INFLUENCING FACTORS INTENTION TO RETURN TOURIST VISIT THE LODGE MARIBAYA BANDUNG

Dewi Rengganis, Usep Suhud, Dewi Agustin Pratama Sari — Thu, 02 Nov 2023 00:00:00 +0000

The purpose of this study is to determine the effect of social media marketing to destination image, the effect of social media marketing to customer satisfaction, the effect of social media marketing to customer experience, the effect of social media marketing to revisit intention, the effect of destination image to revisit intention, the effect of customer satisfaction to revisit intention, the effect of customer experience to revisit intention at The Lodge Maribaya tourism. The sample used in this research was 245 respondents who had visited The Lodge Maribaya, domiciled in Jabodetabek and Bandung, aged 17 years and over. The software used in this research is SPSS version 25 and SEM (Structural Equation Model) from AMOS version 25 software to process data and analyze research data. The results of hypothesis testing from this research all hypotheseis were accepted.

THE INFLUENCE OF LEVERAGE, LIQUIDITY, COMPANY SIZE AND ACTIVITY RATIO ON INTERNET FINANCIAL REPORTING

Muhamad Mudrick Widodo, Etty Gurendrawati, Tri Hesti Utaminingtyas — Wed, 06 Sep 2023 00:00:00 +0000

This study aims to test empirically the influence of leverage, firm size liquidity, and activity ratios on Internet financial reporting. The population of this research is real estate and property sector companies listed on the Indonesia Stock Exchange in 2019-2021. The sampling technique used was the purposive sampling method with the final sample results being 60 observations. The data analysis technique in this study used panel data regression analysis and the data was processed with the help of the SPSS Version 26 program. The results of this study indicate that liquidity and company size have a positive effect on Internet financial reporting, while leverage and activity ratios have no effect on Internet financial reporting.

THE IMPACT OF WORK CULTURE ON EMPLOYEE PERFORMANCE KSPPS BMT BUILDING A PROSPEROUS UMMAT SUKOLILO BRANCH

WIJI LESTARI — Tue, 28 Nov 2023 00:00:00 +0000

Work culture is a philosophy based on in a view of life where values become traits, habits and drives Which embedded in the life of a community group or organization, which is then reflected in behavioral attitudes, beliefs, ideals, thoughts And performance. The aim of this research is to find out how the work culture implemented by KSPPS BMT Bna Ummat Sejahtera, especially within the KSPPS BMT Bina Ummat Sejahtera Sukolilo Branch, affects the performance of its employees.

FACTORS AFFECTING TOURIST REVISIT INTENTION PRAMBANAN TEMPLE TOURIST DESTINATIONS

Rifky Almas, Usep Suhud, Rahmi — Mon, 30 Oct 2023 00:00:00 +0000

This research aims to see whether there is an influence between destination image and place attachment, tourist satisfaction, memorable tourism experiences, and revisit intention as well as the influence of destination image, place attachment, tourist satisfaction, and memorable tourism experiences on revisit intention at the Prambanan Temple tourist destination. The research method used is quantitative. The respondents for this research were 210 respondents who had visited Prambanan Temple at least once in the last five years. Data analysis used the SPSS version 24 and Amos version 24 applications. The research results showed that destination image had a positive and insignificant effect on place attachment and tourist satisfaction. Then destination image has a positive and significant effect on memorable tourism experiences and revisit intention. Then this research also shows that place attachment, tourist satisfaction, and memorable tourism experiences have a positive and significant effect on revisit intention.

THE INFLUENCE OF SERVICE QUALITY ON PERCEIVED VALUE AND CUSTOMER SATISFACTION AT MCDONALD'S ARION MALL ON STUDENTS AT STATE UNIVERSITY OF JAKARTA

Ramma Setiyadi, Agus Wibowo, Nadya Fadillah Fidhyallah — Wed, 06 Sep 2023 00:00:00 +0000

This study aims to determine the effect of service quality on perceived value and customer satisfaction at McDonald's Arion mall among students at Jakarta State University (UNJ). This study used a survey method with a questionnaire collection tool and an even Likert scale type and the sampling technique used was purposive sampling of 200 respondents. This study uses two factor analyzes, namely EFA (Exploratory Factor Analysis) and CFA (Confirmatory Factor Analysisi). Data processing uses SPSS version 25 software to test validity and reliability while AMOS Graphics software is used to test hypotheses and model feasibility. The results of this study indicate that there is a positive and significant influence between Service Quality on Perceived Value, and there is a positive and significant influence between Perceived Value on Customer Satisfaction and there is a positive and significant influence between Service Quality on Customer Satisfaction. The fit value of the model with a probability value of 0.051, a CMIN/DF value of 1.566, a TLI value of 0.980, a CFI value of 0.986 and an RMSEA value of 0.053.

IM3 STORE SERVICE QUALITY ON CUSTOMER SATISFACTION

Habib Abdul Aziz — Tue, 28 Nov 2023 00:00:00 +0000

A company that wants to develop and gain a competitive advantage must be able to provide products in the form of quality goods or services and good service to customers from its competitors. The quality of IM3 outlet service received by IM3 prepaid or postpaid card users is felt to be still less than optimal, as can be seen from the complaints of several IM3 prepaid card users who stated that there were frequent disturbances from the provider, such as interference with outgoing and incoming SMS, interference with credit top- ups . , signal interference, telephone, internet etc. Based on this reality, an interesting problem arises to be researched, namely whether the service quality of IM3 outlets affects customer satisfaction. The aim of the research is to determine whether there is an influence of outlet service quality on IM3 card customer satisfaction. The method used by the author is the convenience sampling method. Data analysis uses the results of the questionnaire described. This research is descriptive because it aims to create a description. The sample taken was 10 respondents who used IM3 prepaid cards. The variables in this research are service quality as an independent variable and consumer loyalty as the dependent variable, as well as consumer satisfaction as a mediating variable.