International Journal of Current Economics & Business Ventures

THE EFFECT OF DIGITAL MARKETING ON PURCHASE INTENTION ON ONLINE SALES IN LIVE STREAMING

2024-01-09T10:55:07+00:00

This research aims to determine digital marketing on purchase intention on online sales in live streaming. The research approach that researchers will use is a quantitative approach. Quantitative methods are an approach that primarily uses positivist (concrete data) in efforts to develop science by examining certain populations or samples. Researchers collected research data using a survey method by distributing questionnaires to impulsive buying intentions influencing purchase decisions on live streaming on Marsha Ozawa and Jonathan Liandi's Youtube Channel located around Jabodetabek. Based on the results of the research described previously, there are several conclusions that can be drawn in this research. First, TokoMarsha.com shows a good level of accessibility with a responsive and user-friendly design. This allows customers with varying accessibility needs to navigate the site easily, increasing market outreach potential. Then TokoMarsha.com utilizes interactive features such as customer reviews, online chat, and other interactive tools to increase user engagement. This interactivity can strengthen the connection between customers and brands, and increase the chances of conversion. Then, through creative strategies and interesting content, TokoMarsha.com provides a pleasant online shopping experience. Users not only search for products but also feel entertained throughout their journey on the site, which can increase brand appeal. TokoMarsha.com ensures its credibility by presenting clear and accurate information about their products and services. Safety certifications, customer testimonials, and transparent return policies can increase consumer trust.

EFFECTIVENESS OF ADVERTISING THROUGH TIKTOK SOCIAL MEDIA USING THE EPIC METHOD (CASE STUDY ON TIKTOK @TIKTOKMATAHARI)

2024-01-31T10:50:36+00:00

This study is designed to evaluate the effectiveness of Matahari Department Store's advertising on TikTok through the application of the EPIC (Empathy, Persuasion, Impact, Communication) method. The research involves a sample of 202 respondents meeting specific criteria, including active TikTok usage, residency in DKI Jakarta, and an age range of 17-31 years. The assessment focuses on four key indicators—Empathy, Persuasion, Impact, and Communication—integral components of the EPIC Method. The findings reveal a high level of effectiveness in TikTok advertising using the EPIC Method, as evidenced by responses from followers of the @tiktokmatahari account. These outcomes contribute valuable insights to the understanding of successful advertising strategies on TikTok, offering implications for marketers and researchers in the dynamic landscape of social media marketing.

THE EFFECT OF LIQUIDITY, PROFITABILITY AND SOLVENCY RATIO ON FINANCIAL DISTRESS: A STUDY ON REAL ESTATE COMPANIES IN BEI PERIOD 2019 – 2022

2024-08-07T18:03:27+00:00

This study aims to analyze the influence of liquidity, profitability, and solvency ratios on financial distress in Real estate companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2022. The dependent variable in this research is financial distress, while the independent variables include profitability measured by Return on assets (ROA), liquidity measured by current ratio (CR), and solvency measured by Debt to asset ratio (DAR). Secondary data was collected from idx.com, with the population consisting of all Real estate companies listed on the IDX during the period, and a total sample of 228 companies. The analysis methods used were the Altman Z-score and logistic regression using EVIEWS12. The results of the study indicate that Return on assets (ROA) and current ratio (CR) have a significant negative effect on financial distress, while Debt to asset ratio (DAR) does not have a significant effect on financial distress. The implication of this study is the importance for Real estate companies to improve their profitability and liquidity to reduce the risk of experiencing financial distress.

THE INFLUENCE OF THE NUMBER OF HOTELS, THE NUMBER OF TOURISTS, AND THE LENGTH OF STAY OF TOURISTS ON TOURISM LEVY REVENUE IN CENTRAL JAVA IN 2017-2022

2024-01-11T11:16:02+00:00

This study aims to examine the effect of the number of hotels, the number of tourists, and the length of stay of tourists on tourism levy revenue in Central Java in 2017-2022. The research method used is multiple linear regression analysis method. This research uses secondary data obtained from the Central Java Statistics Agency (BPS) and the DGT of the Ministry of Finance of the Republic of Indonesia. From the results of the analysis conducted in this study, it can be concluded that the number of hotels and the number of tourists have a positive and significant effect on tourism levy revenue. While the length of stay of tourists has a positive but insignificant effect on tourism levy revenue. Then the number of hotels, the number of tourists, and the length of stay of tourists simultaneously affect the revenue of tourism levy

THE EFFECT OF COMPANY SIZE, DEBT LEVEL, AND PROFITABILITY ON TAX AVOIDANCE

2024-07-19T06:19:06+00:00

This research was conducted to obtain empirical evidence about the effect company size, debt level, and profitability on tax avoidance. This research uses quantitative research methods. Quantitative research is a type of research used to examine a particular population or sample, and the tool used to collect data is statistical analysis of quantitative data. This study uses financial reports of mining companies listed on the Indonesia Stock Exchange (BEI) in 2020–2022.. From the results of the analysis tests that have been carried out, it was found that: Research Results Show That Company Size Has No Effect on Tax Avoidance, Based on Total Assets Research Results Show that company size has no significant effect on tax avoidance, indicating that large and small mining companies in Indonesia do not make significant differences in their tax avoidance practices. This study also found that the level of debt, as measured by the Debt to Equity Ratio (DER), affects tax avoidance. Companies with higher levels of debt are reported to engage in more aggressive tax avoidance, possibly because their debt interest is reduced as an incentive to reduce the tax burden. Finally, Profitability, as measured by Return on Assets (ROA), is shown to have a positive effect on tax avoidance. More profitable companies are more likely to engage in tax avoidance, as they have access to resources that can be used to build tax avoidance strategies.

FACTORS INFLUENCING PANIC BUYING COOKING OIL PRODUCT IN JABODETABEK

2024-01-07T09:13:14+00:00

This study aims to determine the influence of uncertainty, perceived scarcity, perceived price, anxiety, anticipated regret on panic buying behavior of cooking oil products in Jabodetabek. The sampling method used was purposive sampling with criteria including domiciled in the Jabodetabek area and having experienced difficulties in obtaining cooking oil products. The number of samples in this study was 315 respondents. The analysis method uses the SEM test which is processed using Amos. The research results show that uncertainty and perceived scarcity do not have a direct relationship to influence panic buying. Meanwhile, anxiety, anticipated regret, and perceived price have a positive and significant direct relationship to panic buying.

The Influence Of Destination Image On ``Travel Motivation, Perceived Value, And Electronic Word Of Mouth To Revisit Intention At The "Corner Of Story" Art Museum Of Bandung City

2024-01-26T15:57:03+00:00

The aim of this research is to determine the influence of destination image on ``travel motivation, perceived value, and electronic word of mouth to revisit intention at the "corner of story" art museum of bandung city. This research will be carried out in one of the areas of Bandung City which is located in the Punclut area, more precisely at the tourist destination of the Corner Stories Art Museum with the research objects being tourists who have visited the Corner Stories Art Museum at least once or who are currently visiting the Corner Stories Art Museum. The reason for having the Corner Story Art Museum is because it is one of the favorite destinations and according to data from Kompas.com (2020) and BookingToGo (2021), Angle of View is on the list of number one and number two destinations when visiting Bandung City because this place has artistic art installations which is much liked by art creators. The information used was primary data about the image of tourist attractions, visitor motivation, visitors' perceived value, the influence of electronic word of mouth, and the possibility of visitors returning. Based on the analysis, valid and reliable results were obtained, and there was a positive and significant hypothesis between destination image and travel motivation, perceived value, and electronic word of mouth. This research also reveals a positive and significant relationship between revisit intention and travel motivation, perceived value, electronic word of mouth, and destination image. This research also expands variables such as planned behavior, rural tourism reviews, and perceived smart tourism technology. This update will contribute to future research development and generate new knowledge, especially in the field of the tourism industry.

THE INFLUENCE OF INDEPENDENT LEARNING ON LEARNING OUTCOMES THROUGH LEARNING MOTIVATION OF STATE VOCATIONAL SCHOOL STUDENTS IN EAST JAKARTA

2024-08-02T07:55:39+00:00

This research aims to examine the effect of learning independence on learning outcomes through the learning motivation of State Vocational School students in East Jakarta by considering the value of the Basic Accounting subject. The method used is a quantitative method. The sampling technique used proportional random sampling, so that a research sample of 124 students was obtained. The testing technique used is path analysis and hypothesis testing consisting of the T test. The results of this study show that there is no significant influence between learning independence on learning outcomes, there is a positive and significant influence between learning independence and learning motivation, there is a positive influence and there is a significant relationship between learning motivation and learning outcomes, and there is a positive and significant influence between learning independence on learning outcomes through learning motivation.

THE EFFECT OF HEALTH, INFRASTRUCTURE AND GOVERNMENT SPENDING ON DEVELOPMENT INEQUALITY BETWEEN PROVINCES ON THE ISLAND OF JAVA 2012-2022

2024-01-11T00:26:02+00:00

This study aims to determine the influence of health, infrastructure and government spending on development inequality on the island of Java. The analytical method used is quantitative, with multiple linear regression analysis techniques. The data used in this research was obtained secondarily from the Central Bureau of Statistics and the Directorate General of Financial Balance. Based on the results of the best model estimation test, classical assumption test and hypothesis test, it was found that (1) health has a negative and significant effect on development inequality showing a t value of -2.132486 and a probability value of 0.0369 more
lower than 0.05; (2) infrastructure has a negative and significant effect on development inequality showing a t value of -3.558233 and a probability value of 0.0007 which is lower than 0.05; (3) Government spending has a positive and significant effect on development inequality showing a t value of 2.446338 and a probability value of 0.0173 which is lower than 0.05.

The Influence of Third Party Funds, Credit Risk, Bank Capital Adequacy, and Bank Efficiency on Conventional Commercial Bank Credit Distribution

2024-07-17T12:58:47+00:00

This study aims to analyze the influence of third party funds, credit risk, bank capital adequacy,
and bank efficiency on conventional commercial bank credit distribution. In this study, 140
annual financial reports of conventional commercial banks were used as research samples. This
research uses a quantitative approach using secondary data in its statistical analysis. The data
source used comes from the annual financial reports of conventional commercial banks for
2018-2023 which have been audited and published on the official websites of each bank. The
research results show that third party funds, credit risk, bank capital adequacy have a significant
positive effect on conventional commercial bank credit distribution and bank efficiency does
not have a significant effect on conventional commercial bank credit distribution.

DETERMINANTS OF IMPULSIVE BUYING ON COMPULSIVE BUYING IN E-COMMERCE: A STUDY ON COLLEGE STUDENTS IN JABODETABEK

2024-01-05T17:07:24+00:00

This research aims to determine the influence of impulsive buying on compulsive buying. There are 5
variables in this research: hedonic shopping motivation, financial literacy, materialism, impulsive
buying, and compulsive buying. Data collection was carried out in Jakarta from December 2023. The
data was collected through the distribution of online questionnaires using the purposive sampling
method. The method used in this research is the survey method. The data used in this research is
quantitative data using path analysis. The population in this study was 228 students from all over
Jabodetabek. The data analysis techniques employed for processing the data included validity and
reliability tests using SPSS software, and Structural Equation Modeling (SEM) using AMOS 26 software.
The results of this research are: (1) there is a positive and significant influence hedonic shopping
motivation on impulsive buying, (2) there is a negative and significant financial literacy on impulsive
buying, (3) there is a positive and significant influence materialism on impulsive buying, (4) there is no
significant financial literacy on compulsive buying, (5) there is no significant materialism on compulsive
buying, (6) there is a positive and significant influence impulsive buying on compulsive buying.

The Influence Of Viral Marketing, Brand Awareness, And Distribution Intensity On Purchase Decision Through Brand Preference In Mixue Consumers

2024-01-26T14:16:18+00:00

The aim of this research is to determine the influence of viral marketing, brand awareness, and distribution intensity on purchase decision through brand preference in mixue consumer. based on the results of the discussion of the viral marketing variable with brand preference, it shows that the virality of Mixue seems natural and non-commercial, as well as the content and creating new trends in the field, making consumers interested in buying drinks and recommending them to their relatives. Therefore, usually consumers who prefer the drinks offered by Mixue compared to other brands will recommend Mixue spontaneously. Then, based on the discussion between brand awareness and brand preference, it shows that consumers imagine the characteristics of Mixue products and the striking differences between outlets compared to other brands, creating a unique value for Mixue itself so that consumers will recommend Mixue to their colleagues as another reference or another option for buying drinks. which is different from the others. Then, based on the discussion between distribution intensity and brand preference, it shows that close access to consumers and wider outlets make consumers come and buy Mixue, and recommend Mixue to their colleagues because of the greater brand distribution and ease of reaching the market. Then, based on the discussion between viral marketing and purchase decisions, it shows that Mixue's virality makes consumers curious and buy Mixue products. Apart from that, information spread on social media can attract consumers to buy Mixue products.

THE INFLUENCE OF THE TAXATION SYSTEM, TAX FAIRNESS, TAX DISCRIMINATION, AND THE POSSIBILITY OF DETECTING FRAUD ON TAX EVASION BEHAVIOR

2024-07-31T09:12:17+00:00

This research aims to find out whether the tax system, tax fairness, tax discrimination, and the possibility of detecting fraud, influence tax evasion. The object of this research is individual taxpayers in the DKI Jakarta area who are currently pursuing postgraduate education. This research used purposive sampling and obtained a sample of 100 people. Data collection was carried out using a questionnaire method which was distributed to respondents and processed using SPSS Statistics 23. The results of this research show that the tax system and tax justice have a positive and significant effect on tax evasion. Meanwhile, tax discrimination and the possibility of detecting fraud have a negative effect on tax evasion.

THE EFFECTS OF BUDGET DEFICIT AND INDONESIA EXTERNAL DEBT ON ECONOMIC GROWTH IN INDONESIA FROM 2004 TO 2022

2024-01-10T01:35:50+00:00

As a developing country, Indonesia is still experiencing an upward decline in economic growth every year. These conditions can be caused by various influences. The study aims to assess the impact of budget deficits and external debt on economic growth in Indonesia between 2004 and 2022. The double linear regression method is implemented using the EViews 12 application and utilizes secondary data. The findings show that both independent variables, budget deficits and external debt, have a significant influence on the dependent variable, economic growth. The results provide an important contribution to understanding the dynamics of fiscal and external debt policies as well as their implications for the health of the country's economy. The use of EViews 12 and secondary data strengthens the reliability of the research methodology. The research findings not only contribute to academic literature on Indonesia's economy, but also provide practical implications for policymakers aimed at managing the complexity of fiscal management and debt sustainability. Overall, the study provides an in-depth understanding of the complex relationship between budgetary factors and economic growth, as well as the basis for future economic policy decisions in Indonesia

INTENTION TO VISIT JAKARTA ESCAPE CITY TOURIST PARK: ABOUT THE ROLE OF SOCIAL MEDIA MARKETING

2024-07-16T04:22:20+00:00

This study aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth, and Destination Image on the Intention to Visit Jakarta Escape Citypark. Data were collected through an online questionnaire involving 200 respondents who are Instagram users exposed to promotional content of Jakarta Escape Citypark on Instagram and intend to visit citypark / green open space in the near future. The research is designed as a quantitative with the data analysis technique used is Structural Equation Modeling (SEM) with Lisrel 8.8 software. The hypothesis testing results show that the three independent variables have a positive and significant influence on the dependent variable: Intention to Visit.

THE EFFECT OF PROFITABILITY AND SALES GROWTH ON COMPANY VALUE WITH CAPITAL STRUCTURE AS A MODERATING VARIABEL ON CONSUMER GOODS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2019-2021

2024-08-21T10:50:15+00:00

This research aims to determine the influence that profitability and sales growth have on company value with capital structure as a moderating variable. This research uses quantitative research methods with the data used is secondary data originating from company financial reports. The object of this research is consumer goods companies listed on the Indonesia Stock Exchange during the observation period, namely 2019 to 2021. The sample selection technique used was purposive sampling with a total sample of 44 companies. The research data obtained was then analyzed using a moderation regression analysis model with the SPSS IBM 25 statistical calculation tool. This model was selected to provide an idea of whether capital structure can moderate the influence of profitability and sales growth on company value. From the results of the research analysis carried out, it is known that profitability has a positive influence on company value, while sales growth has a negative influence on company value. Meanwhile, capital structure does not moderate the influence of profitability and sales growth on company value. It is hoped that the results of this research will provide information for companies in the consumer goods sector that the value of their company in the eyes of investors is greatly influenced by their ability to generate profits and increase company sales. So it is important for companies to maintain their sales and profit levels.

The Influnce of Financial Literacy and Digital Literacy on Financial Behavior with Financial Attitude as an Intervening Variable in Culinary MSME in Bekasi City

2024-01-03T15:30:10+00:00

The purpose of this study was to determine financial literacy and digital literacy on the financial behavior of culinary MSME players in Bekasi City with financial attitude mediation. The population in this study were business actors registered at the Bekasi City Cooperative, Small and Medium Enterprises Office using the Purposive Sampling method and the sample used was 100 respondents. The research method used is SEM-PLS with the help of an application program, namely Warppls version 7.0. The results showed that financial literacy has a positive and significant effect on financial behavior, digital literacy has a positive and insignificant effect on financial behavior, financial literacy has a positive and significant effect on financial attitude, digital literacy has a positive and significant effect on financial attitude, financial attitude has a positive and significant effect on financial behavior, financial attitude can mediate the indirect effect of financial literacy on financial behavior, and financial attitude can mediate the indirect effect of digital literacy on financial behavior

Analysis of Factors That Influence The Intention to Revisit The Ciwidey Strawberry Picking Tourist Attraction

2024-01-19T02:39:03+00:00

The aim of this research is to determine the influence of profitability, good corporate governance, and leverage on earnings management in manufacturing companies listed on the IDX (2016-2022). Earnings management is proxied using Financial Performances as the dependent variable. The independent variables in the study are Profitability, proxied using Return on Assets (ROA), Good Corporate Governance proxied with Managerial Ownership and Institutional Ownership, and Leverage Proxied with Debt Ratio. The study uses 32 manufacturing companies listed on the IDX as the research sample. The sampling method employed in this study is purposive sampling. The analytical technique used is panel data regression. The research findings for the manufacturing sector during the period 2016-2022 indicate that profitability (ROA) has a significant positive influence on earnings management (financial performance), good corporate governance (managerial and institutional ownership) has a significant positive influence on earnings management (financial performance), and leverage (debt ratio) has a significant positive influence on earnings management (financial performance). However, before the pandemic, other than institutional ownership had no significant effect. This study contributes to the literature on the impact of profitability, good corporate governance, and leverage on earnings management, providing investors with more information to consider financial and asset ratios in companies. Additionally, this study has limitations as it focuses only on the manufacturing sector, and the findings may not be reflective of the sectors not included in the research sample. Future researcher may consider a broader sample, not limited to manufacturing companies, but including other listed on the IDX, as results may vary

PENGARUH KECERDASAN EMOSIONAL DAN KREATIVITAS TERHADAP KEMANDIRIAN BELAJAR SISWA KELAS XI IPS EKONOMI DI SMA NEGERI 59 JAKARTA TIMUR.

2024-07-19T10:42:06+00:00

Penelitian ini bertujuan untuk : 1) mengetahui pengaruh kecerdasan emosional
terhadap kemandirian belajar; (2) mengetahui pengaruh kreativitas terhadap
kemandirian belajar; (3) mengetahui pengaruh kecerdasan emosional terhadap
kreativitas, dan (4) pengaruh kecerdasan emosional terhadap kemandirian belajar
melalui kreativitas sebagai intervening. Populasi dalam penelitian ini dilakukan di
SMA Negeri 59 Jakarta Timur pada Angkatan 2019 yang berjumlah 216 siswa.
Penelitian ini, peneliti menggunakan metode kuantitatif, dengan jumlah responden
72 responden. Pengumpulan data menggunakan kuesioner. Data diolah dengan
menggunakan SPSS. Hasil penelitian menunjukan bahwa Kecerdasan Emosional
berpengaruh positif dan signifikan terhadap Kemandirian Belajar melalui
Kreativitas sebagai intervening.

The Effect Of Gross Regional Domestic Product, Total Motor Vehicle And Population Density On Environmental Quality In Java Island In 2011-2022

2024-01-10T01:30:43+00:00

The objective of this study is to determine the influence of regional gross domestic product, the number of motor vehicles, and population density on the quality of the environment in Java Island from 2011 to 2022. The research method employed in this study is in the form of panel data from 2011 to 2022 in six provinces on Java Island with the Fixed Effect Model (FEM) method. Data is presented annually and obtained from the BPS and the Environmental Quality Index in the provinces of Java Island. Based on the results of partial analysis, the quality of the environment is strongly influenced by the variables of regional gross domestic product, the number of motor vehicles, and population density, as indicated by the probability values smaller than (0.05). Simultaneously, all research variables have a significant effect on environmental quality, with an influence shown by the Adjusted R-squared value of 72.33%, while the remaining 26.67% is influenced by other factors outside the model.

GRABFOOD CUSTOMER SATISFACTION ANALYSIS

2024-02-25T16:02:33+00:00

The development of technology in human life has become a primary need, especially for the GrabFood food ordering service which is already popular and already has many customers, but in reality there are still GrabFood consumers who have experiences that do not match expectations which directly shows that GrabFood still has many shortcomings in service, price, quality of food and drinks, and the Grab application in the GrabFood feature. The aim of this research is to determine the level of satisfaction of GrabFood customers. This research uses a qualitative approach with a case study method. Data analysis techniques use data reduction, data presentation and drawing conclusions. The results of interviews and observations show that the level of GrabFood customer satisfaction using factors that influence customer satisfaction, namely service quality, product quality, price and convenience, states that consumers are satisfied, but at least respondents said that the order was not appropriate, then the location was not suitable. point in application, and incompatibility of attributes to remain professional at work in improving and maintaining better customer satisfaction in the future. This shows that communication and frequent application monitoring can increase customer satisfaction.

The Influence of Financial Literacy and Financial Attitude on Financial Management Behavior in Students of the Faculty of Economics, State University of Jakarta

2024-08-07T18:06:39+00:00

This study aims to analyze the influence of Financial Literacy and Financial Attitude on Financial Management Behavior in students of the Faculty of Economics, State University of Jakarta. This study uses a quantitative approach by involving data collection through a Google Form questionnaire. The sample determination technique is Proportional Random Sampling. The respondents used were 120 FE UNJ students. The data analysis technique used is Multiple Regression Analysis. Based on the results of the partial test, it was shown that Financial Literacy had a positive and significant effect on Financial Management Behavior and Financial Attitude had a positive and significant effect on Financial Management Behavior. Then, Financial Literacy and Financial Attitude together affect Financial Management Behavior.

The Influence Of Word Of Mouth And Price On Purchasing Decisions On Skincare Products The Originote

2024-01-12T14:01:54+00:00

This study aims to gain new knowledge and analyze the effect of word of mouth and price on purchasing decisions for local skincare products. This research was conducted in DKI Jakarta. For six months from August 2023 to January 2024. The method used is a questionnaire survey method with the population used is people who have bought local cosmetic products and live in DKI Jakarta. The sampling technique used was purposive sampling technique as many as 150 respondents. While the research analysis technique uses multiple linear regression, F test, and T test. The hypothesis of this study shows that: (1) there is a positive and significant influence between word of mouth on purchasing decisions, this hypothesis is proven by Word of mouth has a significant value of 0.005, which is <0.05 significant rate, it can be concluded that partially the word of mouth variable has a partially significant effect on purchasing decisions on The Originote skincare products in DKI Jakarta. (2) there is a positive and significant effect between price and purchasing decisions, this hypothesis is proven by Price (X2) has a significant value of 0.000, which is <0.05 significant rate, it can be concluded that partially the price variable has a partially significant effect on purchasing decisions on The Originote skincare products in DKI Jakarta. The multiple linear regression equation obtained is Y = 8.437 + 0.306X1 + 0.926X2. The effect of word of mouth and price on purchasing decisions for local skincare products obtained a coefficient of determination of 0.682 or 68.2%.

The Influence of Profitability, Leverage, and Company Size on Financial Restatements in the Financial Sector

2024-07-19T10:31:55+00:00

This research was conducted to obtain empirical evidence about the influence of profitability, leverage, and company size on financial restatements in the financial sector. Based on the results and discussion of the research, this research can be concluded as follows: a. Profitability, leverage, and company size together can explain the possibility of a financial statement restatement. The influence of each variable is described as follows:b. There is not enough evidence that the greater the profitability, the more likely the company is to restate its financial statements. c. There is not enough evidence that the higher the leverage a company has, the more likely the company is to restate its financial statements d. There is not enough evidence that the larger the company size, the more likely the company is to restate its financial statements

Analysis of Factors That Influence Intention to Subscribe On Demand Video Applications in Jabodetabek

2024-01-07T09:53:27+00:00

This study aims to determine the effect of brand image, E-WOM, perceived ease of use, perceived usefulness, perceived value, perceived price, and perceived quality on intention to subscribe of video on demand applications in Jabodetabek. The sampling method used was purposive sampling with criteria including domicile in the Jabodetabek area and general consumers who want to use the Disney+ Hotstar streaming application. The number of samples in this study was 284 respondents. The analysis method uses SEM (Structural Equation Modeling) using AMOS software. The research results show that brand image, perceived ease of use, perceived usefulness, and perceived value have a positive and significant relationship with intention to subscribe. However, E-WOM does not have a significant relationship with intention to subscribe to video on demand applications in Jabodetabek.

ANALYSIS OF DIGITAL BRANDING STRATEGIES IN START-UP ONLINE TRAVEL AGENCIES (CASE STUDY OF TIKET.COM)

2024-01-30T07:06:54+00:00

The purpose of this research is to analyze the digital branding strategy. This research uses a descriptive
method with a qualitative approach. The qualitative approach was used to better understand the
digital branding strategy. The subject of this research is Tiket.com. The method in this research is a
case study. According to Nur’aini (2020) the case study research method is the right strategy to use in
research where the main research questions are why and how, the focus of researchers in their
research is a temporary phenomenon. In this method, researchers must focus on the design and
implementation of research. The data source in this research is primary source. Data analysis in this
study uses thematic analysis. The activities used in data analysis are data reduction, data presentation,
and conclusion drawing. Based on the results of research processing and analysis, the following
conclusions were drawn: The conclusion that can be drawn from the point of using the application is
that the digital branding strategy carried out by Tiket.com has succeeded in getting customer attention
by having a unique logo and using an easy-to-use application. The conclusion that can be drawn from
the point of use of the application is that the digital branding strategy carried out by Tiket.com has
succeeded in getting customer attention by having a unique logo and using an easy-to-use application.
The conclusion that can be drawn regarding social media is that overall, Tiket.com's digital branding
strategy on social media has proven to be effective with content that can be well received by users
and create good relationships among users. The conclusion that can be drawn from the consumer
experience is that Tiket.com has succeeded in building strong digital branding by responding to
reviews on social media and providing the right solutions for customers that make customers feel
satisfied with the service and recommend the use of Tiket.com to others.

IMPLEMENTATION OF PSAK 109: FINANCIAL INSTRUMENTS IN PENSION FUND MANAGEMENT AT BPJS EMPLOYMENT

2024-08-06T16:45:07+00:00

The importance of having adequate retirement funds becomes increasingly clear. This research aims to examine implementation of psak 109: financial instruments in pension fund management at bpjs employment. The method used is a qualitative method. The sampling technique for this study used purposive sampling. Purposive sampling is a method of selecting samples based on certain criteria that are relevant to the study (Sugiyono, 2019). The research sample consisted of employees of the Assistant Deputy for Accounting Policy and Systems, who have the role of planning, coordinating, and controlling the development of accounting policies and accounting information systems for the agency, as well as employees of the Assistant Deputy for Accounting Reporting and Analysis, who play a role in directing the process of preparing monthly and annual financial reports, and directing the analysis of financial reports and developing financial information according to stakeholder needs. BPJS Employment also applies the principle of accountability by documenting every financial transaction carefully and complying with applicable regulations.

THE ROLE OF TOURIST MOTIVATION IN PREDICTING REVISIT INTENTION: CASE STUDY OF TOURISTS OF THE GREAT ASIA AFRICA, BANDUNG

2024-01-11T11:11:28+00:00

The purpose of this research is to examine the influence of: 1) Tourist motivation on destination image. 2) Tourist motivation on tourist satisfaction. 3) Tourist motivation on novelty seeking. 4) Destination image on revisit intention. 5) Tourist satisfaction. 5) Novelty seeking on revisit intention. Data collection was conducted through a survey using a questionnaire distributed both online and offline. The respondents were those who had visited The Great Asia Africa and those aged 17 years and over. A total of 265 respondents participated, and the data were analyzed using SPSS and SEM (Structural Equation Modeling) from AMOS to manage and analyze the research findings. The results of this study on its hypotheses indicate that the hypothesis of tourist motivation on destination image is accepted and significant, tourist motivation on tourist satisfaction is accepted and significant, tourist motivation on novelty seeking is accepted and significant, destination image on revisit intention is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, and novelty seeking on revisit intention is accepted and significant.

THE EFFECT OF COMPENSATION, WORK ENVIRONMENT AND WORKLOAD ON TURNOVER INTENTION OF PUBLIC ACCOUNTANT

2024-07-19T03:19:33+00:00

This research was conducted to obtain empirical evidence about the effect of compensation, work environment and workload on the intention to continue a career as a public accountant with a sample of public accountants working in the DKI Jakarta area. Sample Collection Technique with Purposive Sampling where the number of respondents required is 50 people. In testing the hypothesis, the Multiple Linear Regression analysis method is used with the SmartPLS application. In this research, the results found that compensation has no effect on turnover intention, the work environment has no effect on turnover intention, and workload has a negative effect on turnover intention.

THE INFLUENCE OF INSTITUTIONAL OWNERSHIP, PROFITABILITY, AND AGE OF THE COMPANY ON TAX AVOIDANCE

2024-01-07T09:01:37+00:00

This research aims to determine institutional ownership, profitability, and age of the company on tax avoidance. The unit of analysis or what is called an element which has meaning is a unit of population formation in the form of individuals, groups, companies, account numbers, purchase data or other forms. So it can be concluded that the unit of analysis is a unit of elements which, if put together, will form a population. In this research, the unit of analysis used is energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019-2022. In collecting secondary data in this research, the data documentation method was used, where the data documents were obtained through financial reports of energy sector companies sourced from the Stock Exchange website. Data analysis techniques are calculation techniques used to answer questions from the problem formulation and testing of hypotheses that have been formulated. In this research, the analysis techniques used are descriptive statistical analysis, estimation model selection analysis, panel data regression analysis, hypothesis analysis. Based on the results of the data analysis tests carried out in the previous chapter, it follows that It can be concluded from this research as follows: 1. Institutional ownership influences tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2022. This means that the large number of shares owned by institutional ownership can cause the company to have to pay large dividends. large, and this increases the tax burden that the company must pay. 2. Profitability has no effect on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2022. This means that the large profitability of a company can cause the company to be subject to a low tax burden, this of course can be caused by differences in calculations between company financial reports and fiscal calculations, for example the larger the deferred tax assets can lead to high profitability and low corporate tax burden. 3. Company age has no effect on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2022.

Analysis of Factors Affecting Revisit Intention at Floating Market Lembang Tourism Destination

2024-01-26T15:01:39+00:00

The purpose of this research is to examine the influence of: 1) Experiential marketing on tourist satisfaction. 2) Experiential marketing on destination image. 3) Experiential Marketing on tourist loyalty. 4) Tourist satisfaction on revisit intention. 5) Destination image on revisit intention. 6) Tourist loyalty to revisit intention. The data collection method uses a survey with a questionnaire distributed online and offline. The respondents are those who live in Bandung and outside Bandung and have visited Floating Market Lembang. There were 270 respondents involved, analyzing data using SPSS and SEM (Structural Equation Modeling) from AMOS to manage data and analyze research results. The results in this research based on the hypothesis show that the experiential marketing hypothesis on tourist satisfaction is accepted and significant, experiential marketing on destination image is accepted and significant, experiential marketing on tourist loyalty is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, destination image on revisit intention is accepted and significant and tourist loyalty on revisit intention is accepted and significant.

THE ROLE OF CORPORATE GOVERNANCE AS A MODERATING VARIABLE OF THE INFLUENCE OF CARBON EMISSION DISCLOSURE ON FIRM VALUE

2024-08-01T22:33:37+00:00

This research aims to test and analyze the effect of carbon emissions disclosure on company value, as well as to examine the role of corporate governance mechanisms in moderating this relationship. This research uses quantitative methods with secondary data in the form of annual and sustainability reports of non-cyclical consumer, energy, industrial and logistics transportation sector companies listed on the Indonesia Stock Exchange (BEI) for the 2018 - 2022 period with a total of 37 samples and 185 data observations. The analysis used in this research is descriptive statistical analysis, panel data regression analysis, and moderated regression analysis (MRA) with the help of Eviews 10 software. The results of this research show that disclosure of carbon emissions has a positive and significant effect on environmental values. However, the corporate governance mechanism of independent commissioners and institutional ownership cannot moderate the positive relationship between carbon emission disclosure and firm value. Meanwhile, the corporate governance mechanism of the board of commissioners can strengthen the positive relationship between carbon emission disclosure and company value. It is hoped that companies can continue to increase their level of voluntary disclosure in order to gain a positive image from stakeholders which will lead to sustainability and financial and non-financial benefits.

Analysis of Farmer Exchange Rates, Open Unemployment, Education and Poverty in Indonesia 2018 - 2022

2024-01-10T14:57:27+00:00

Poverty in Indonesia is a complex and important social challenge. Poverty has always been a problem for a long time. The problem of poverty has become a serious problem and is a bad consequence of the country's development efforts. The impact of poverty extends to various social, economic, cultural and political aspects. This is caused by the inability to fulfill basic rights that are mandated by statutory regulations. These basic rights include the need for access to adequate health services, the opportunity to obtain adequate education, the ability to obtain adequate housing, adequate nutrition, a healthy environment, and a feeling of security from threats that threaten their safety. The basis for calculating the poverty level used by BPS is residents with an income of IDR 550,458 per month per household. The average number of family members in poor households is reported to be 4.71 people. This means that the income limit for a poor family is IDR 2,592,657 per poor household per month.

THE INFLUENCE OF COMPANY GROWTH, DEBT POLICY, AND MANAGERIAL OWNERSHIP ON COMPANY VALUE

2024-07-17T12:54:59+00:00

This study aims to analyze the influence of company growth, debt policy, and managerial
ownership on company value. The type of research approach used in this research is a
quantitative approach. This research is quantitative research with secondary data obtained from
the official website of the Indonesia Stock Exchange (www.idx.co.id). Apart from that, the
researcher also used annual financial report data published on the website of each sample
company to complete data that is not available on the Indonesia Stock Exchange website. The
final number of observation data obtained was 94. The conclusions that can be drawn from this
research are Company growth has no effect on company value. Debt policy has a significant
effect on company value. Managerial ownership has a significant effect on company value.

THE INFLUENCE OF CELEBRITY ENDORSER AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE: CASE STUDY ON CONTEXT OF E-COMMERCE ADS WITH CELEBRITY ENDORSEMENT

2024-09-04T13:53:02+00:00

This study aims 1) to determine the effect of celebrity endorsement on brand image, 2) to determine the effect of electronic word of mouth on brand image, 3) to determine the effect of brand image on purchase intention, 4) to determine the effect of celebrity endorsement on purchase intention, 5) to determine the effect of electronic word of mouth on purchase intention, 6) to determine the effect of celebrity endorsement on purchase intention through brand image as a mediating variable, 7) to determine the effect of electronic word of mouth on purchase intention through brand image as a mediating variable on e-commerce consumers in Jakarta. The data collection method used a survey with an instrument in the form of a questionnaire. The sample of this research is 200 Shopee consumer respondents who live in Jakarta who have done online shopping on Shopee services at least 2 times in the last 6 months and actively use social media for at least 1 hour in 1 day. The data analysis technique used SPSS version 25 and SEM (Structural Equation Model) from LISREL software version 8.8. to process and analyze research data. The test results in this study showed 5 hypotheses from 7 hypotheses had a significant positive effect and 2 hypotheses from 7 hypotheses had a positive, but not significant, effect.

The Determinant Of Financial Self-Efficacy In The Decision To Use Qris (Quick Response Indonesian Standard) As A Digital Payment

2024-01-05T09:12:40+00:00

The study incorporates four key variables: Perceived Ease of.Use, Perceived Usefulness, Financial Self Efficacy, and Decision to Use. The research was conducted within the Jakarta Special Capital Region (DKI Jakarta) and employed a quantitative research approach, utilizing a Likert scale for measurement. The target population comprised individuals from Generation Z, aged 17-27 in Jakarta, with a purposive sampling method used to select 284 respondents. The research applied the Structural Equation.Model (SEM) for analysis. The findings suggest that both Perceived.Usefulness and Perceived.Ease of Use have a significant and direct impact on Financial Self Efficacy. Additionally, these two factors also have a substantial and direct.influence on the Decision.to Use. Furthermore, Financial Self.Efficacy directly affects the Decision to Use.

The Influence Of Profitability, Good Corporate Governance And Leverage On Profit Management In Manufacturing Companies Listed On The Idx (2016-2022)

2024-01-19T02:43:35+00:00

THE EFFECT OF LEVERAGE, COMPANY SIZE, PROFITABILITY ON PROFIT MANAGEMENT OF MANUFACTURING COMPANIES LISTED ON THE IDX IN 2022

2024-07-30T08:00:24+00:00

This research aims to determine the influence of Leverage, Company Size and Profitability on Manufacturing Companies Listed on the IDX in 2022. The approach used in this research is Quantitative. The population in this research is all chemical subsector manufacturing companies listed on the IDX. The sampling method was carried out by adopting the Purposive Sampling method so that a sample of 20 companies was obtained. Data analysis techniques use descriptive analysis, classical assumption testing, multiple linear regression analysis, and hypothesis testing. The research results show that partially the Leverage and Company Size variables have a negative and significant effect on Profit Management, while the Profitability variable has no effect on Profit Management. This research also found that simultaneously Leverage, Company Size and Profitability did not have a significant effect on Profit Management.

ONLINE CUSTOMER REVIEW ANALYSIS OF FASHION PRODUCT CATEGORY ON THE E-MARKETPLACE PLATFORM

2024-01-10T01:24:33+00:00

This research aims to determine the effect of Online Customer Review Analysis of Fashion Product Categories on E-Marketplace. This research was carried out on the internet network, carried out in the form of an online survey given to the people of Jabodetabek. In this research, this type of research uses descriptive research methods with a quantitative approach. Quantitative research is known as a research method carried out using numbers, starting from collecting research data, how to interpret the data, to how the results appear. The data collection method in this research used a questionnaire via e-form which was distributed widely online to 133 respondents. Data collection using e-forms is carried out online so that research results can be collected and processed more quickly and easily. Based on the results of research regarding "Online Customer Review Analysis of Fashion Product Categories on E-Marketplace". So it can be concluded that:The Intensity dimension in measuring the weight of the criteria score is included in the "Very Good" category with an average percentage of 93.66% and based on the interval level average score measurement it is in the "Useful" category with an interval score of 4.17. The Valence of Opinion dimension in measuring the weight of the criteria score is included in the "Very Good" category with an average percentage of 97.01% and in measuring the average score at the interval level it is in the "Useful" category with an interval score of 4.17. The Content dimension in measuring the criteria score weight is included in the "Very Good" category with an average percentage of 96.83% and in measuring the average interval score it is in the "Very Useful" category with an interval score of 4.22.

THE INFLUENCE OF PERCEPTIONS OF ORGANIZATIONAL SUPPORT AND WORKLOAD ON TURNOVER INTENTION AT PT. OHGISHI INDONESIA

2024-07-14T15:07:41+00:00

The industrial revolution 4.0 that is currently rolling out is slowly providing rapid technological development. This of course makes technology the main option in various sectors in Indonesia, from the health sector, transportation, to agriculture. The manufacturing sector is also not left behind, which is currently intensively making the transition from conventional systems to fully automated systems. Perception of organizational support from PT employees. Ohgishi Indonesia is classified in the good category, this shows that employees receive health insurance from the company, receive appropriate salaries but do not get the expected promotions. On the other hand, employees get help when they experience difficulties, and they are confident that they will not be replaced by other employees. However, there is also a perception that they do not get the appreciation they should.

THE INFLUENCE OF INCOME EXPECTATIONS, FAMILY ENVIRONMENT AND COMPREHENSION OF ENTREPRENEURSHIP ON ENTREPRENEURIAL INTEREST IN STUDENTS OF THE FACULTY OF ECONOMICS STATE UNIVERSITY OF JAKARTA

2024-08-08T04:47:04+00:00

This study aims to examine the influence of income expectations, family environment, and comprehension of entrepreneurship on entrepreneurial interest in students of the faculty of economics state university of Jakarta. The research method used is a survey with a quantitative approach. The population of this study were 240 students of the Faculty of Economics class of 2020, with a sample of 55 people. The research instrument was a questionnaire with 114 questions, which after being tested for validity and reliability resulted in 109 valid questions and 5 invalid questions. Data analysis was carried out using multiple linear regression to test the effect of the independent variable on the dependent variable. The results showed that income expectations and comprehension of entrepreneurship have a positive and significant influence on students' entrepreneurial interest, with income expectations as the variable with the greatest influence (β = 0. 823, p < 0.05). In contrast, family environment does not show a significant influence on entrepreneurial interest (β = 0.060, p > 0.05). The F test indicated that the overall regression model was significant, with a calculated F value of 213.571 (p < 0.05) and a coefficient of determination (R²) of 0.732, indicating that 73.2% of the variation in entrepreneurial interest can be explained by the three independent variables. The conclusion of this study is that income expectations and comprehension of entrepreneurship are important factors influencing students' entrepreneurial interest, while family environment has no significant effect. These findings highlight the importance of developing realistic and positive income expectations, as well as strengthening entrepreneurship education programs to increase entrepreneurial interest among university students.

The Effect of Managerial Ownership, Debt to Equity Ratio, and Total Asset Turnover on Profit Growth in Food and Beverage Companies Listed on the Indonesian Stock Exchange in 2018-2022.

2024-01-15T07:30:48+00:00

This research aims to analyze and determine the influence of managerial ownership, debt to equity ratio, and total asset turnover. This research uses quantitative methods with secondary data in the form of annual reports. The population in this study were sub-food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange 2018 - 2022. The research sample consisted of 20 companies selected based on the purposive sampling. The results of this research provide empirical evidence that partially, managerial ownership and total asset turnover have a significant influence on profit growth. Meanwhile, the debt to equity ratio partially does not significantly affect profit growth.

THE INFLUENCE OF WORK ENVIRONMENT, WORK MOTIVATION, AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE JOB SATISFACTION AT TEBET PRIMARY HEALTH CENTRE

2024-07-19T10:37:50+00:00

In the current era of globalization, an organization must be able to adapt to the environment in which they carry out their organizational operational activities. The success of an organization is determined by two main factors, namely human resources or workers and supporting facilities as well as infrastructure or work facilities (Qomariah et al., 2020). Of these two main factors, human resources are more important than supporting facilities and infrastructure. Even though an organization has very complete and sophisticated supporting facilities, without adequate human resources both in quality and quantity, the organization cannot succeed in realizing the organization's vision and mission.
According to Moser (Singh & Sharma, 2016), when employees feel dissatisfied with their work, this will result in lethargy and decreased organizational commitment. Employee job satisfaction is reflected in psychological well-being that arises from fulfilling basic needs at work. This is reflected in the behavior of a hospital employee who shows dedication and love for his work. Job satisfaction is demonstrated through a strong work ethic, adherence to procedures, and consistent achievement. When employees feel a high level of job satisfaction, it encourages them to provide even better performance.