https://scholarsnetwork.org/journal/index.php/ijeb/issue/feed International Journal of Current Economics & Business Ventures 2021-09-02T11:27:16+00:00 Muhammad Faqih faqihchattme@gmail.com Open Journal Systems https://scholarsnetwork.org/journal/index.php/ijeb/article/view/4 The Influence of Promotion, Brand Image and Brand Awareness towards Purchasing Decision Janji Jiwa Coffee. 2021-08-30T04:37:09+00:00 Alex Juan Daniel Alexjuan197@gmail.com Ryna Parlyna pelangiindah767@gmail.com Muhammad Yusuf myusuf_fe@unj.ac.id <p>This study aims to gain knowledge and analyze the effect by collecting empirical data and facts that are true, valid, and reliable and trustworthy about the effect of promotion, brand image and brand awareness on the purchasing decision of kopi Janji Jiwa. With a survey method using Google Form and a Likert scale by purposive sampling, it was obtained as many as 200 respondents who were students of the State University of Jakarta who had purchased Janji Jiwa Coffee. This study uses simple regression analysis using quantitative methods. The results of this study are promotion, brand image and brand awareness partially positive and significant effect on purchasing decisions. All three have a coefficient of determination of 39.2%, 27.8% and 6.7%. influenced by other factors outside the variables in this study</p> 2021-08-30T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/12 The Effect Of Perceive Ease Of Use And Satisfaction To Continuance Intention Learning Management System 2021-09-02T11:27:16+00:00 Bima Bagaskara Bimabagaskara77@gmail.com Corry Yohana corryyohana.unj@gmail.com Nadya Fadillah Fidhyallah nadyaffidhyallah@unj.ac.id <p>This study aims to determine whether the variable Perceived ease of use, satisfaction affects the continuance intetion of Google Classroom users at the State University of Jakarta. A total of 200 respondents or students from Jakarta State University were obtained by survey method using Google Form and using Likert Type by purposive sampling. By using the Structural Equation Modeling (SEM) method, the results show that Perceived ease of use has a positive and significant effect on satisfaction and continuance intetion and satisfaction has a positive and significant effect on continuance intetion with Plabel value &lt; 0.050 and C.R value &gt; 1960</p> 2021-09-02T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/2 The Influence of Career Development, Job Happiness, on Organizational Citizenship Behavior With Organizational Commitment As A Mediation Variable In Satkor Koarmada I TNI AL 2021-08-30T02:55:36+00:00 Permadi Sobana riperman44@gmail.com Corry Yohana corryyohana@unj.ac.id Karunia Dianta Arfiando Sebayang dianta.sebayang@unj.ac.id <p>The era of the industrial revolution 4.0 has indirectly accelerated the world of work and human resource behavior in Indonesia. Studies in the field of human resources (HR) continue to grow and become more and more interesting. Humans in this case the workforce are used as subjects and also objects in HR studies to get new things that can be used as a source of increasing HR capabilities. One of the new aspects in the HR field is OCB (Organizational Citizenship Behavior) behavior. The research methodology used in this study is a quantitative method with non-probability sampling. Determination of the sample in this study using a saturated sample technique, where respondents were selected based on the criteria built by the researcher. The respondent's criteria are members of Koarmada I who have worked for at least 2 years, where this will be stated in the Screening Questions at the beginning of the questionnaire. The data used is primary data. Furthermore, the data will be processed using Structural Equation Modeling used to analyze the data that has been obtained from Koarmada I in this case to test the magnitude of the influence of the independent variable on the dependent variable and determine the role of commitment as a mediating variable. So that the choice of the most effective strategy is obtained to encourage OCB behavior</p> 2021-08-30T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/10 The Influence Of Learning Media And Learning Motivation On Critical Thinking Skills Of faculty Of Economics, State University Of Jakarta 2021-09-01T13:11:05+00:00 Khosyatillah Musfikhuna khosyatillahmusfikhuna@gmail.com Ryna Parlyna pelangiindah767@gmail.com Nadya Fadillah Fidhyallah nadyaffidhyallah@unj.ac.id <p>This study aims to determine the effect of learning media in the form of audio-visual and learning motivation on critical thinking skills. This research was conducted for six months starting from January 2021 to July 2021. The method used in this study is a quantitative method through a surveys by distributing questionnaires to respondents which is carried out online via Google Form. The population in this study were students of the Faculty of Economics, State University of Jakarta, and the samples taken were active students of the Faculty of Economics, State University of Jakarta, class of 2017 and 2018 who had or were using audio-visual learning media. The sampling technique used was purposive sampling as many as 243 respondents. While the analysis technique in this study uses simple linear regression. The results of this study are in accordance with the hypothesis that has been formulated that: There is a positive and significant influence of learning media on critical thinking skills. There is a positive and significant influence between learning motivation on critical thinking skills</p> 2021-09-01T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/7 The Effect Of Entrepreneurship Education And Social Environment On Interest In Entrepreneurship 2021-09-01T04:11:10+00:00 Yosephine Berlinda Christi berlindachristi99@gmail.com Corry Yohana corryyohana.unj@gmail.com Basrah Saidani basrah.dani@gmail.com <p>This study aims to determine: (1) The influence of entrepreneurship education on interest<br>in entrepreneurship, (2) The influence of the social environment on the interest in entrepreneurship.<br>The population used is the students of the Faculty of Economics, State University of Jakarta. The<br>sampling technique used was purposive sampling using 200 samples. Data analysis using SPSS version<br>22. The results of the test reveal: (1) Entrepreneurship education has a positive influence on interest<br>in entrepreneurship. (2) The social environment has a positive influence on the interest in<br>entrepreneurship</p> 2021-09-01T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/5 The Effect Of Price And Product Quality On Customer Loyalty With Customer Satisfaction As An Intervening Variable In The Coffee Shop 2021-08-30T04:43:45+00:00 Widia Puji Astuti widiapuji17@gmail.com Drs. Nurdin Hidayat, M.M., M.Si. nurdinhidayat@unj.ac.id Muhammad Yusuf, SE.,M.M myusuf_fe@unj.ac.id <p>This study aims to examine the effect of price and product quality on customer loyalty, and to find out whether customer satisfaction is an Intervening variable to strengthen the effect of price and product quality on customer loyalty at the Coffee Shop. This research was conducted in the DKI Jakarta area. For four months starting from February 2021 to June 2021. The research method used is a survey method with the population used is people in the DKI Jakarta area with an age range of 17-40 years and over. The sampling technique used was purposive sampling as many as 200 respondents. While this analysis technique uses path analysis. The results of this study indicate that: There is a positive and significant effect between price on customer satisfaction. Positive and significant influence between product quality on customer satisfaction. Positive and significant influence between price on customer loyalty. Positive and significant influence between product quality on customer loyalty. Positive and significant influence between customer satisfaction on customer loyalty. And the role of customer satisfaction mediates the effect of price and product quality on customer loyalty</p> 2021-08-30T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/3 The Influence of Training and Work Motivation on Soldier Professionalism with Job Satisfaction as a Mediation Variable 2021-08-30T03:16:37+00:00 Ambar Suwardi ambar@gmail.com <p>The Indonesian Navy (TNI AL) as part of the TNI is responsible for the defense and security operations of the Republic of Indonesia at sea. To carry out its duties, the operational readiness of the TNI AL system is very important. In this study the effect of training and work motivation on the professionalism of soldiers with job satisfaction as a mediating variable in Satkor Koarmada I. This research is a quantitative study with primary data, Structural Equation Modeling. (SEM) is used to analyze the data that has been obtained from the Satkor Koarmada I TNI AL. Based on predetermined criteria, the researcher obtained 200 respondent data which were analyzed using AMOS software. The results of this study indicate that training, work motivation and job satisfaction affect the professionalism of soldiers, training, and work motivation affect job satisfaction and satisfaction can mediate the effect of training and work motivation on professionalism</p> 2021-08-30T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/11 The Effect of Promotion and Ease of Use on Decisions for Transactions Using ShopeePay 2021-09-02T11:22:00+00:00 Rivaldi Ikhsan rivaldiikhsan1@gmail.com Nurdin Hidayat nurdinhidayat@unj.ac.id Ryna Parlyna pelangiindah767@gmail.com <p>This study intends to determine the effect of promotion variables, ease of use on transaction decisions on ShopeePay users, especially students of the Faculty of Economics, State University of Jakarta. A total of 203 respondents were obtained by distributing questionnaires through Google Form and using purposive sampling technique. This study uses a simple regression analysis method using SPSS version 22, the results show that promotion has a positive and significant effect on transaction decisions with a t-count value of 6.779 which is greater than the t-table value of 1.97 and a significance value of 0.000 &lt;0.05, and ease of use has an effect positive and significant on transaction decisions with a t- count of 7.776 which is greater than the t-table of 1.97 and a significance value of 0.000 &lt;0.05. The simple linear regression equation on the promotion variable (X1) gets the result of = 39,972+0,612X. While the ease of use variable (X2) gets the results of = 40,430+0,350X.</p> 2021-09-02T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/8 The Influence Of Lifestyle And Promotion On Purchasing Desicion Of Local Cosmetic Products On Student In Jabodetabek 2021-09-01T04:18:46+00:00 Firdha Azzahra firdhazhrrrr@gmail.com Ryna Parlyna rynaparlyna@unj.ac.id Basrah Saidani basrah.dani@gmail.com <p>This study aims to gain new knowledge and analyze the influence of lifestyle and promotion on purchasing decisions of local cosmetic products. This research was conducted in Jabodetabek. For six months starting from January 2021 to July 2021. The method used is a questionnaire survey method with the population used is students who have bought local cosmetic products and who live in Greater Jakarta. The sampling technique used is purposive sampling technique as many as 210 respondents. While the analysis technique of simple linear regression research. The hypothesis of this study shows that: (1) there is a positive and significant influence between lifestyle and purchasing decisions, this hypothesis is evidenced by tcount (2.213) &gt; ttable (1.652) with a significance probability of 0.028 &lt;0.05. (2) there is a positive and significant effect between promotion and purchase decisions, this hypothesis is evidenced by tcount (2.823) &gt; ttable (1.652) with a significance probability of 0.005 &lt;0.05. The simple regression equation obtained is = 41.334 + 0.296 X1 and = 38.500 + 0.418X2. The effect of lifestyle and promotion on purchasing decisions of local cosmetic products is obtained by the coefficient of determination of 2.3% and 3.7%, respectively</p> 2021-09-01T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/6 The Influence Of Product Quality, Price, Sales Promotion On Customer Satisfaction In Skincare Product 2021-08-31T11:46:09+00:00 Nur Wahyu Arumdani arumdani28@gmail.com Ryna Parlyna rynaparlyna@unj.ac.id Dra. Basrah Saidani basrah-saidani@unj.ac.id <p>This study aims to determine the effect of product quality, price, sales promotion on customer satisfaction on skincare products with a research time of 6 (six) months from March 2021 to August 2021. In obtaining data in this study, a survey method with Likert type was used. . In selecting respondents, purposive sampling was used, namely by considering several criteria, selected respondents who lived in the Greater Jakarta area and used skincare products for 3 (three) months. This questionnaire was tested on 200 respondents. Then the data is processed using simple linear regression analysis technique with IBM SPSS 22 software. The results of the simple linear regression equation show product quality to customer satisfaction Ŷ=13,373+0,350X, price on customer satisfaction Y ̂=13,450+0,330X and promotion on customer satisfaction Y ̂=13,058+0,352X. From the results of hypothesis testing, it is known that there is a positive and significant effect between product quality on customer satisfaction, a positive and significant effect between price on customer satisfaction and a positive and significant effect between promotions on customer satisfaction with skincare products.</p> 2021-08-31T00:00:00+00:00 Copyright (c) 2021 International Journal of Current Economics & Business Ventures