https://scholarsnetwork.org/journal/index.php/ijeb/issue/feed International Journal of Current Economics & Business Ventures 2024-06-10T22:50:29+00:00 Muhammad Faqih faqihchattme@gmail.com Open Journal Systems International Journal of Current Economics & Business Venture https://scholarsnetwork.org/journal/index.php/ijeb/article/view/212 THE EFFECTS OF BUDGET DEFICIT AND INDONESIA EXTERNAL DEBT ON ECONOMIC GROWTH IN INDONESIA FROM 2004 TO 2022 2024-01-10T01:35:50+00:00 Syifa Attala Munthe Syifa.attala@gmail.com Harya Kuncara Wiralaga harya_kuncara@unj.ac.id Siti Fatimah Zahra sitifatimah@unj.ac.id <p>As a developing country, Indonesia is still experiencing an upward decline in economic growth every year. These conditions can be caused by various influences. The study aims to assess the impact of budget deficits and external debt on economic growth in Indonesia between 2004 and 2022. The double linear regression method is implemented using the EViews 12 application and utilizes secondary data. The findings show that both independent variables, budget deficits and external debt, have a significant influence on the dependent variable, economic growth. The results provide an important contribution to understanding the dynamics of fiscal and external debt policies as well as their implications for the health of the country's economy. The use of EViews 12 and secondary data strengthens the reliability of the research methodology. The research findings not only contribute to academic literature on Indonesia's economy, but also provide practical implications for policymakers aimed at managing the complexity of fiscal management and debt sustainability. Overall, the study provides an in-depth understanding of the complex relationship between budgetary factors and economic growth, as well as the basis for future economic policy decisions in Indonesia</p> 2024-01-10T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/203 The Influnce of Financial Literacy and Digital Literacy on Financial Behavior with Financial Attitude as an Intervening Variable in Culinary MSME in Bekasi City 2024-01-03T15:30:10+00:00 Sulistia Watiningrum sulistiawn29@gmail.com Karuniana Dianta Arfiando Sebayang dianta.sebayang@unj.ac.id Siti Fatimah Zahra sitifatimah@unj.ac.id <p>The purpose of this study was to determine financial literacy and digital literacy on the financial behavior of culinary MSME players in Bekasi City with financial attitude mediation. The population in this study were business actors registered at the Bekasi City Cooperative, Small and Medium Enterprises Office using the Purposive Sampling method and the sample used was 100 respondents. The research method used is SEM-PLS with the help of an application program, namely Warppls version 7.0. The results showed that financial literacy has a positive and significant effect on financial behavior, digital literacy has a positive and insignificant effect on financial behavior, financial literacy has a positive and significant effect on financial attitude, digital literacy has a positive and significant effect on financial attitude, financial attitude has a positive and significant effect on financial behavior, financial attitude can mediate the indirect effect of financial literacy on financial behavior, and financial attitude can mediate the indirect effect of digital literacy on financial behavior</p> 2024-01-03T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/221 Analysis of Factors That Influence The Intention to Revisit The Ciwidey Strawberry Picking Tourist Attraction 2024-01-19T02:39:03+00:00 Linda Wulan Sari lindawulansari01@gmail.com Usep Suhud usuhud@unj.ac.id Ika Febrilia ikafebrilia@unj.ac.id <p>The aim of this research is to determine the influence of profitability, good corporate governance, and leverage on earnings management in manufacturing companies listed on the IDX (2016-2022). Earnings management is proxied using Financial Performances as the dependent variable. The independent variables in the study are Profitability, proxied using Return on Assets (ROA), Good Corporate Governance proxied with Managerial Ownership and Institutional Ownership, and Leverage Proxied with Debt Ratio. The study uses 32 manufacturing companies listed on the IDX as the research sample. The sampling method employed in this study is purposive sampling. The analytical technique used is panel data regression. The research findings for the manufacturing sector during the period 2016-2022 indicate that profitability (ROA) has a significant positive influence on earnings management (financial performance), good corporate governance (managerial and institutional ownership) has a significant positive influence on earnings management (financial performance), and leverage (debt ratio) has a significant positive influence on earnings management (financial performance). However, before the pandemic, other than institutional ownership had no significant effect. This study contributes to the literature on the impact of profitability, good corporate governance, and leverage on earnings management, providing investors with more information to consider financial and asset ratios in companies. Additionally, this study has limitations as it focuses only on the manufacturing sector, and the findings may not be reflective of the sectors not included in the research sample. Future researcher may consider a broader sample, not limited to manufacturing companies, but including other listed on the IDX, as results may vary</p> 2024-01-19T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/210 The Effect Of Gross Regional Domestic Product, Total Motor Vehicle And Population Density On Environmental Quality In Java Island In 2011-2022 2024-01-10T01:30:43+00:00 Farisah Hafila farisahhafila@gmail.com Karuniana Dianta Arfiando Sebayang dianta.sebayang@unj.ac.id Dicky Iranto dicky@unj.ac.id <p>The objective of this study is to determine the influence of regional gross domestic product, the number of motor vehicles, and population density on the quality of the environment in Java Island from 2011 to 2022. The research method employed in this study is in the form of panel data from 2011 to 2022 in six provinces on Java Island with the Fixed Effect Model (FEM) method. Data is presented annually and obtained from the BPS and the Environmental Quality Index in the provinces of Java Island. Based on the results of partial analysis, the quality of the environment is strongly influenced by the variables of regional gross domestic product, the number of motor vehicles, and population density, as indicated by the probability values smaller than (0.05). Simultaneously, all research variables have a significant effect on environmental quality, with an influence shown by the Adjusted R-squared value of 72.33%, while the remaining 26.67% is influenced by other factors outside the model.</p> 2024-01-10T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/231 GRABFOOD CUSTOMER SATISFACTION ANALYSIS 2024-02-25T16:02:33+00:00 Suci Maharani sucimaharani@gmail.com Agung Kresnamurti Rivai P ak_prabu@unj.ac.id Rahmi rahmi@unj.ac.id <p>The development of technology in human life has become a primary need, especially for the GrabFood food ordering service which is already popular and already has many customers, but in reality there are still GrabFood consumers who have experiences that do not match expectations which directly shows that GrabFood still has many shortcomings in service, price, quality of food and drinks, and the Grab application in the GrabFood feature. The aim of this research is to determine the level of satisfaction of GrabFood customers. This research uses a qualitative approach with a case study method. Data analysis techniques use data reduction, data presentation and drawing conclusions. The results of interviews and observations show that the level of GrabFood customer satisfaction using factors that influence customer satisfaction, namely service quality, product quality, price and convenience, states that consumers are satisfied, but at least respondents said that the order was not appropriate, then the location was not suitable. point in application, and incompatibility of attributes to remain professional at work in improving and maintaining better customer satisfaction in the future. This shows that communication and frequent application monitoring can increase customer satisfaction.</p> <p><strong>&nbsp;</strong></p> 2024-02-25T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/217 The Influence Of Word Of Mouth And Price On Purchasing Decisions On Skincare Products The Originote 2024-01-12T14:01:54+00:00 Betti Sinaga Betsinaga3@gmail.com Dita Puruwita Dita_puruwita@unj.ac.id Suherdi Suherdi@unj.ac.id <p>This study aims to gain new knowledge and analyze the effect of word of mouth and price on purchasing decisions for local skincare products. This research was conducted in DKI Jakarta. For six months from August 2023 to January 2024. The method used is a questionnaire survey method with the population used is people who have bought local cosmetic products and live in DKI Jakarta. The sampling technique used was purposive sampling technique as many as 150 respondents. While the research analysis technique uses multiple linear regression, F test, and T test. The hypothesis of this study shows that: (1) there is a positive and significant influence between word of mouth on purchasing decisions, this hypothesis is proven by Word of mouth has a significant value of 0.005, which is &lt;0.05 significant rate, it can be concluded that partially the word of mouth variable has a partially significant effect on purchasing decisions on The Originote skincare products in DKI Jakarta.&nbsp; (2) there is a positive and significant effect between price and purchasing decisions, this hypothesis is proven by Price (X2) has a significant value of 0.000, which is &lt;0.05 significant rate, it can be concluded that partially the price variable has a partially significant effect on purchasing decisions on The Originote skincare products in DKI Jakarta. The multiple linear regression equation obtained is Y = 8.437 + 0.306X1 + 0.926X2. The effect of word of mouth and price on purchasing decisions for local skincare products obtained a coefficient of determination of 0.682 or 68.2%.</p> 2024-01-12T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/208 Analysis of Factors That Influence Intention to Subscribe On Demand Video Applications in Jabodetabek 2024-01-07T09:53:27+00:00 Wasyiatul Ilham Pratama ilhampratama1943@gmail.com Andi Muhammad Sadat andims@unj.ac.id Terrylina Arvinta Monoarfa terrylina@unj.ac.id <p>This study aims to determine the effect of brand image, E-WOM, perceived ease of use, perceived usefulness, perceived value, perceived price, and perceived quality on intention to subscribe of video on demand applications in Jabodetabek. The sampling method used was purposive sampling with criteria including domicile in the Jabodetabek area and general consumers who want to use the Disney+ Hotstar streaming application. The number of samples in this study was 284 respondents. The analysis method uses SEM (Structural Equation Modeling) using AMOS software. The research results show that brand image, perceived ease of use, perceived usefulness, and perceived value have a positive and significant relationship with intention to subscribe. However, E-WOM does not have a significant relationship with intention to subscribe to video on demand applications in Jabodetabek.</p> 2024-01-07T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/226 ANALYSIS OF DIGITAL BRANDING STRATEGIES IN START-UP ONLINE TRAVEL AGENCIES (CASE STUDY OF TIKET.COM) 2024-01-30T07:06:54+00:00 Dio Sunarya diosunaryaa@gmail.com Dewi Agustin Pratama Sari dewiagustin@unj.ac.id Sholikhah sholikhah@unj.ac.id <p>The purpose of this research is to analyze the digital branding strategy. This research uses a descriptive<br>method with a qualitative approach. The qualitative approach was used to better understand the<br>digital branding strategy. The subject of this research is Tiket.com. The method in this research is a<br>case study. According to Nur’aini (2020) the case study research method is the right strategy to use in<br>research where the main research questions are why and how, the focus of researchers in their<br>research is a temporary phenomenon. In this method, researchers must focus on the design and<br>implementation of research. The data source in this research is primary source. Data analysis in this<br>study uses thematic analysis. The activities used in data analysis are data reduction, data presentation,<br>and conclusion drawing. Based on the results of research processing and analysis, the following<br>conclusions were drawn: The conclusion that can be drawn from the point of using the application is<br>that the digital branding strategy carried out by Tiket.com has succeeded in getting customer attention<br>by having a unique logo and using an easy-to-use application. The conclusion that can be drawn from<br>the point of use of the application is that the digital branding strategy carried out by Tiket.com has<br>succeeded in getting customer attention by having a unique logo and using an easy-to-use application.<br>The conclusion that can be drawn regarding social media is that overall, Tiket.com's digital branding<br>strategy on social media has proven to be effective with content that can be well received by users<br>and create good relationships among users. The conclusion that can be drawn from the consumer<br>experience is that Tiket.com has succeeded in building strong digital branding by responding to<br>reviews on social media and providing the right solutions for customers that make customers feel<br>satisfied with the service and recommend the use of Tiket.com to others.</p> 2024-01-30T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/215 THE ROLE OF TOURIST MOTIVATION IN PREDICTING REVISIT INTENTION: CASE STUDY OF TOURISTS OF THE GREAT ASIA AFRICA, BANDUNG 2024-01-11T11:11:28+00:00 Putri Suci Ramawati putrisr864@gmail.com Usep Suhud usuhud@unj.ac.id Dewi Agustin Pratama Sari dewiagustin@unj.ac.id <p><em>The purpose of this research is to examine the influence of: 1) Tourist motivation on destination image. 2) Tourist motivation on tourist satisfaction. 3) Tourist motivation on novelty seeking. 4) Destination image on revisit intention. 5) Tourist satisfaction. 5) Novelty seeking on revisit intention. Data collection was conducted through a survey using a questionnaire distributed both online and offline. The respondents were those who had visited The Great Asia Africa and those aged 17 years and over. A total of 265 respondents participated, and the data were analyzed using SPSS and SEM (Structural Equation Modeling) from AMOS to manage and analyze the research findings. The results of this study on its hypotheses indicate that the hypothesis of tourist motivation on destination image is accepted and significant, tourist motivation on tourist satisfaction is accepted and significant, tourist motivation on novelty seeking is accepted and significant, destination image on revisit intention is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, and novelty seeking on revisit intention is accepted and significant. </em></p> <p><strong><em>&nbsp;</em></strong></p> 2024-01-11T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/206 THE INFLUENCE OF INSTITUTIONAL OWNERSHIP, PROFITABILITY, AND AGE OF THE COMPANY ON TAX AVOIDANCE 2024-01-07T09:01:37+00:00 Nurfani Indrawati nurfani0303@gmail.com Nuramalia Hasanah nuramalia@unj.ac.id Ayatullah Michael Musyaffi musyaffi@unj.ac.id <p>This research aims to determine institutional ownership, profitability, and age of the company on tax avoidance. The unit of analysis or what is called an element which has meaning is a unit of population formation in the form of individuals, groups, companies, account numbers, purchase data or other forms. So it can be concluded that the unit of analysis is a unit of elements which, if put together, will form a population. In this research, the unit of analysis used is energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019-2022. In collecting secondary data in this research, the data documentation method was used, where the data documents were obtained through financial reports of energy sector companies sourced from the Stock Exchange website. Data analysis techniques are calculation techniques used to answer questions from the problem formulation and testing of hypotheses that have been formulated. In this research, the analysis techniques used are descriptive statistical analysis, estimation model selection analysis, panel data regression analysis, hypothesis analysis. Based on the results of the data analysis tests carried out in the previous chapter, it follows that It can be concluded from this research as follows: 1. Institutional ownership influences tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2022. This means that the large number of shares owned by institutional ownership can cause the company to have to pay large dividends. large, and this increases the tax burden that the company must pay. 2. Profitability has no effect on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2022. This means that the large profitability of a company can cause the company to be subject to a low tax burden, this of course can be caused by differences in calculations between company financial reports and fiscal calculations, for example the larger the deferred tax assets can lead to high profitability and low corporate tax burden. 3. Company age has no effect on tax avoidance in energy sector companies listed on the Indonesia Stock Exchange (BEI) in 2019 - 2022.</p> 2024-01-07T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/224 Analysis of Factors Affecting Revisit Intention at Floating Market Lembang Tourism Destination 2024-01-26T15:01:39+00:00 Clara Alika Putri alikaclara050401@gmail.com Usep Suhud usuhud@unj.ac.id Dewi Agustin Pratama Sari dewiagustin@unj.ac.id <p>The purpose of this research is to examine the influence of: 1) Experiential marketing on tourist satisfaction. 2) Experiential marketing on destination image. 3) Experiential Marketing on tourist loyalty. 4) Tourist satisfaction on revisit intention. 5) Destination image on revisit intention. 6) Tourist loyalty to revisit intention. The data collection method uses a survey with a questionnaire distributed online and offline. The respondents are those who live in Bandung and outside Bandung and have visited Floating Market Lembang. There were 270 respondents involved, analyzing data using SPSS and SEM (Structural Equation Modeling) from AMOS to manage data and analyze research results. The results in this research based on the hypothesis show that the experiential marketing hypothesis on tourist satisfaction is accepted and significant, experiential marketing on destination image is accepted and significant, experiential marketing on tourist loyalty is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, destination image on revisit intention is accepted and significant and tourist loyalty on revisit intention is accepted and significant.</p> 2024-01-26T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/213 Analysis of Farmer Exchange Rates, Open Unemployment, Education and Poverty in Indonesia 2018 - 2022 2024-01-10T14:57:27+00:00 Silmi Febriyanti silmifebry22@gmail.com Siti Nurjanah snurjanah@unj.ac.id Dicky Iranto dicky@unj.ac.id <p>Poverty in Indonesia is a complex and important social challenge. Poverty has always been a problem for a long time. The problem of poverty has become a serious problem and is a bad consequence of the country's development efforts. The impact of poverty extends to various social, economic, cultural and political aspects. This is caused by the inability to fulfill basic rights that are mandated by statutory regulations. These basic rights include the need for access to adequate health services, the opportunity to obtain adequate education, the ability to obtain adequate housing, adequate nutrition, a healthy environment, and a feeling of security from threats that threaten their safety. The basis for calculating the poverty level used by BPS is residents with an income of IDR 550,458 per month per household. The average number of family members in poor households is reported to be 4.71 people. This means that the income limit for a poor family is IDR 2,592,657 per poor household per month.</p> 2024-01-10T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/204 The Determinant Of Financial Self-Efficacy In The Decision To Use Qris (Quick Response Indonesian Standard) As A Digital Payment 2024-01-05T09:12:40+00:00 Vya Rima vyarimaa@gmail.com Umi Widyastuti umiwidyastuti_feunj@unj.ac.id Ayatullah Michael Musyaffi musyaffi@unj.ac.id <p><em>The study incorporates four key variables: Perceived Ease of</em><em>.</em><em>Use, Perceived Usefulness, Financial Self Efficacy, and Decision to Use. The research was conducted within the Jakarta Special Capital Region (DKI Jakarta) and employed a quantitative research approach, utilizing a Likert scale for measurement. The target population comprised individuals from Generation Z, aged 17-27 in Jakarta, with a purposive sampling method used to select 284 respondents. The research applied the Structural Equation</em><em>.</em><em>Model (SEM) for analysis. The findings suggest that both Perceived</em><em>.</em><em>Usefulness and Perceived</em><em>.</em><em>Ease of Use have a significant and direct impact on Financial Self Efficacy. Additionally, these two factors also have a substantial and direct.influence on the Decision</em><em>.</em><em>to Use. Furthermore, Financial Self</em><em>.</em><em>Efficacy directly affects the Decision to Use.</em></p> <p><strong>&nbsp;</strong></p> 2024-01-05T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/222 The Influence Of Profitability, Good Corporate Governance And Leverage On Profit Management In Manufacturing Companies Listed On The Idx (2016-2022) 2024-01-19T02:43:35+00:00 Paolo M Hernandez paolohernandez02@yahoo.com Gatot Nazir Ahmad gnahmad@unj.ac.id Destria Kurnianti destria@unj.ac.id <p>The aim of this research is to determine the influence of profitability, good corporate governance, and leverage on earnings management in manufacturing companies listed on the IDX (2016-2022). Earnings management is proxied using Financial Performances as the dependent variable. The independent variables in the study are Profitability, proxied using Return on Assets (ROA), Good Corporate Governance proxied with Managerial Ownership and Institutional Ownership, and Leverage Proxied with Debt Ratio. The study uses 32 manufacturing companies listed on the IDX as the research sample. The sampling method employed in this study is purposive sampling. The analytical technique used is panel data regression. The research findings for the manufacturing sector during the period 2016-2022 indicate that profitability (ROA) has a significant positive influence on earnings management (financial performance), good corporate governance (managerial and institutional ownership) has a significant positive influence on earnings management (financial performance), and leverage (debt ratio) has a significant positive influence on earnings management (financial performance). However, before the pandemic, other than institutional ownership had no significant effect. This study contributes to the literature on the impact of profitability, good corporate governance, and leverage on earnings management, providing investors with more information to consider financial and asset ratios in companies. Additionally, this study has limitations as it focuses only on the manufacturing sector, and the findings may not be reflective of the sectors not included in the research sample. Future researcher may consider a broader sample, not limited to manufacturing companies, but including other listed on the IDX, as results may vary.</p> <p><strong>&nbsp;</strong></p> 2024-01-19T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/211 ONLINE CUSTOMER REVIEW ANALYSIS OF FASHION PRODUCT CATEGORY ON THE E-MARKETPLACE PLATFORM 2024-01-10T01:24:33+00:00 Ichlas Firmansyah ikhlas.firman@gmail.com Mohamad Rizan mohamadrizan72@unj.ac.id Nofriska Krissanya nofriskakrissanya@unj.ac.id <p>This research aims to determine the effect of Online Customer Review Analysis of Fashion Product Categories on E-Marketplace. This research was carried out on the internet network, carried out in the form of an online survey given to the people of Jabodetabek. In this research, this type of research uses descriptive research methods with a quantitative approach. Quantitative research is known as a research method carried out using numbers, starting from collecting research data, how to interpret the data, to how the results appear. The data collection method in this research used a questionnaire via e-form which was distributed widely online to 133 respondents. Data collection using e-forms is carried out online so that research results can be collected and processed more quickly and easily. Based on the results of research regarding "Online Customer Review Analysis of Fashion Product Categories on E-Marketplace". So it can be concluded that:The Intensity dimension in measuring the weight of the criteria score is included in the "Very Good" category with an average percentage of 93.66% and based on the interval level average score measurement it is in the "Useful" category with an interval score of 4.17. The Valence of Opinion dimension in measuring the weight of the criteria score is included in the "Very Good" category with an average percentage of 97.01% and in measuring the average score at the interval level it is in the "Useful" category with an interval score of 4.17. The Content dimension in measuring the criteria score weight is included in the "Very Good" category with an average percentage of 96.83% and in measuring the average interval score it is in the "Very Useful" category with an interval score of 4.22.</p> 2024-01-10T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/220 The Effect of Managerial Ownership, Debt to Equity Ratio, and Total Asset Turnover on Profit Growth in Food and Beverage Companies Listed on the Indonesian Stock Exchange in 2018-2022. 2024-01-15T07:30:48+00:00 Muhmmad Robbi Kanzunfuadi obi.kanzu@gmail.com <p>This research aims to analyze and determine the influence of managerial ownership, debt to equity ratio, and total asset turnover. This research uses quantitative methods with secondary data in the form of annual reports. The population in this study were sub-food and beverage sector manufacturing companies listed on the Indonesia Stock Exchange 2018 - 2022. The research sample consisted of 20 companies selected based on the purposive sampling. The results of this research provide empirical evidence that partially, managerial ownership and total asset turnover have a significant influence on profit growth. Meanwhile, the debt to equity ratio partially does not significantly affect profit growth.</p> 2024-01-17T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/209 THE EFFECT OF DIGITAL MARKETING ON PURCHASE INTENTION ON ONLINE SALES IN LIVE STREAMING 2024-01-09T10:55:07+00:00 Gifari Algibran Sentana Gifarialgi70@gmail.com Usep Suhud usuhud@unj.ac.id Shandy Aditya shandy@unj.ac.id <p>This research aims to determine digital marketing on purchase intention on online sales in live streaming. The research approach that researchers will use is a quantitative approach. Quantitative methods are an approach that primarily uses positivist (concrete data) in efforts to develop science by examining certain populations or samples. Researchers collected research data using a survey method by distributing questionnaires to impulsive buying intentions influencing purchase decisions on live streaming on Marsha Ozawa and Jonathan Liandi's Youtube Channel located around Jabodetabek. Based on the results of the research described previously, there are several conclusions that can be drawn in this research. First, TokoMarsha.com shows a good level of accessibility with a responsive and user-friendly design. This allows customers with varying accessibility needs to navigate the site easily, increasing market outreach potential. Then TokoMarsha.com utilizes interactive features such as customer reviews, online chat, and other interactive tools to increase user engagement. This interactivity can strengthen the connection between customers and brands, and increase the chances of conversion. Then, through creative strategies and interesting content, TokoMarsha.com provides a pleasant online shopping experience. Users not only search for products but also feel entertained throughout their journey on the site, which can increase brand appeal. TokoMarsha.com ensures its credibility by presenting clear and accurate information about their products and services. Safety certifications, customer testimonials, and transparent return policies can increase consumer trust.</p> 2024-01-09T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/227 EFFECTIVENESS OF ADVERTISING THROUGH TIKTOK SOCIAL MEDIA USING THE EPIC METHOD (CASE STUDY ON TIKTOK @TIKTOKMATAHARI) 2024-01-31T10:50:36+00:00 Hamidah Ath Thohira hamidah33445@gmail.com Sholikhah sholikhah@unj.ac.id Ika Febrilia ikafebrilia@unj.ac.id <p>This study is designed to evaluate the effectiveness of Matahari Department Store's advertising on TikTok through the application of the EPIC (Empathy, Persuasion, Impact, Communication) method. The research involves a sample of 202 respondents meeting specific criteria, including active TikTok usage, residency in DKI Jakarta, and an age range of 17-31 years. The assessment focuses on four key indicators—Empathy, Persuasion, Impact, and Communication—integral components of the EPIC Method. The findings reveal a high level of effectiveness in TikTok advertising using the EPIC Method, as evidenced by responses from followers of the @tiktokmatahari account. These outcomes contribute valuable insights to the understanding of successful advertising strategies on TikTok, offering implications for marketers and researchers in the dynamic landscape of social media marketing.&nbsp;</p> 2024-01-31T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/216 THE INFLUENCE OF THE NUMBER OF HOTELS, THE NUMBER OF TOURISTS, AND THE LENGTH OF STAY OF TOURISTS ON TOURISM LEVY REVENUE IN CENTRAL JAVA IN 2017-2022 2024-01-11T11:16:02+00:00 Nazhifah Shafa’ Salsabila nazhifahshafasalsabila@gmail.com Harya Kuncara Wiralaga harya_kuncara@unj.ac.id Karuniana Dianta Arfiando Sebayang dianta.sebayang@unj.ac.id <p>This study aims to examine the effect of the number of hotels, the number of tourists, and the length of stay of tourists on tourism levy revenue in Central Java in 2017-2022. The research method used is multiple linear regression analysis method. This research uses secondary data obtained from the Central Java Statistics Agency (BPS) and the DGT of the Ministry of Finance of the Republic of Indonesia. From the results of the analysis conducted in this study, it can be concluded that the number of hotels and the number of tourists have a positive and significant effect on tourism levy revenue. While the length of stay of tourists has a positive but insignificant effect on tourism levy revenue. Then the number of hotels, the number of tourists, and the length of stay of tourists simultaneously affect the revenue of tourism levy</p> 2024-01-11T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/207 FACTORS INFLUENCING PANIC BUYING COOKING OIL PRODUCT IN JABODETABEK 2024-01-07T09:13:14+00:00 M Bagir muhammadbagir63@gmail.com Andi Muhammad Sadat andims@unj.ac.id Terrylina Arvinta Monoarfa terrylina@unj.ac.id <p>This study aims to determine the influence of uncertainty, perceived scarcity, perceived price, anxiety, anticipated regret on panic buying behavior of cooking oil products in Jabodetabek. The sampling method used was purposive sampling with criteria including domiciled in the Jabodetabek area and having experienced difficulties in obtaining cooking oil products. The number of samples in this study was 315 respondents. The analysis method uses the SEM test which is processed using Amos. The research results show that uncertainty and perceived scarcity do not have a direct relationship to influence panic buying. Meanwhile, anxiety, anticipated regret, and perceived price have a positive and significant direct relationship to panic buying.</p> 2024-01-07T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/225 The Influence Of Destination Image On ``Travel Motivation, Perceived Value, And Electronic Word Of Mouth To Revisit Intention At The "Corner Of Story" Art Museum Of Bandung City 2024-01-26T15:57:03+00:00 Tazkia Haura Rendusara hauratazkia7@gmail.com Usep Suhud usuhud@unj.ac.id Rahmi rahmi@unj.ac.id <p>The aim of this research is to determine the influence of destination image on ``travel motivation, perceived value, and electronic word of mouth to revisit intention at the "corner of story" art museum of bandung city. This research will be carried out in one of the areas of Bandung City which is located in the Punclut area, more precisely at the tourist destination of the Corner Stories Art Museum with the research objects being tourists who have visited the Corner Stories Art Museum at least once or who are currently visiting the Corner Stories Art Museum. The reason for having the Corner Story Art Museum is because it is one of the favorite destinations and according to data from Kompas.com (2020) and BookingToGo (2021), Angle of View is on the list of number one and number two destinations when visiting Bandung City because this place has artistic art installations which is much liked by art creators. The information used was primary data about the image of tourist attractions, visitor motivation, visitors' perceived value, the influence of electronic word of mouth, and the possibility of visitors returning. Based on the analysis, valid and reliable results were obtained, and there was a positive and significant hypothesis between destination image and travel motivation, perceived value, and electronic word of mouth. This research also reveals a positive and significant relationship between revisit intention and travel motivation, perceived value, electronic word of mouth, and destination image. This research also expands variables such as planned behavior, rural tourism reviews, and perceived smart tourism technology. This update will contribute to future research development and generate new knowledge, especially in the field of the tourism industry.</p> <p><strong>&nbsp;</strong></p> 2024-01-26T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/214 THE EFFECT OF HEALTH, INFRASTRUCTURE AND GOVERNMENT SPENDING ON DEVELOPMENT INEQUALITY BETWEEN PROVINCES ON THE ISLAND OF JAVA 2012-2022 2024-01-11T00:26:02+00:00 Rizky Nadya rizkyynadyaa@gmail.com Dicky Iranto dicky@unj.ac.id Tuty Sariwulan tuty.wulan@unj.ac.id <p>This study aims to determine the influence of health, infrastructure and government spending on development inequality on the island of Java. The analytical method used is quantitative, with multiple linear regression analysis techniques. The data used in this research was obtained secondarily from the Central Bureau of Statistics and the Directorate General of Financial Balance. Based on the results of the best model estimation test, classical assumption test and hypothesis test, it was found that (1) health has a negative and significant effect on development inequality showing a t value of -2.132486 and a probability value of 0.0369 more&nbsp;<br>lower than 0.05; (2) infrastructure has a negative and significant effect on development inequality showing a t value of -3.558233 and a probability value of 0.0007 which is lower than 0.05; (3) Government spending has a positive and significant effect on development inequality showing a t value of 2.446338 and a probability value of 0.0173 which is lower than 0.05.</p> 2024-01-11T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/205 DETERMINANTS OF IMPULSIVE BUYING ON COMPULSIVE BUYING IN E-COMMERCE: A STUDY ON COLLEGE STUDENTS IN JABODETABEK 2024-01-05T17:07:24+00:00 Raymond Sibuea rsibuea80@gmail.com Umi Widyastuti umiwidyastuti_feunj@unj.ac.id Ayatullah Michael Musyaffi musyaffi@unj.ac.id <p>This research aims to determine the influence of impulsive buying on compulsive buying. There are 5<br>variables in this research: hedonic shopping motivation, financial literacy, materialism, impulsive<br>buying, and compulsive buying. Data collection was carried out in Jakarta from December 2023. The<br>data was collected through the distribution of online questionnaires using the purposive sampling<br>method. The method used in this research is the survey method. The data used in this research is<br>quantitative data using path analysis. The population in this study was 228 students from all over<br>Jabodetabek. The data analysis techniques employed for processing the data included validity and<br>reliability tests using SPSS software, and Structural Equation Modeling (SEM) using AMOS 26 software.<br>The results of this research are: (1) there is a positive and significant influence hedonic shopping<br>motivation on impulsive buying, (2) there is a negative and significant financial literacy on impulsive<br>buying, (3) there is a positive and significant influence materialism on impulsive buying, (4) there is no<br>significant financial literacy on compulsive buying, (5) there is no significant materialism on compulsive<br>buying, (6) there is a positive and significant influence impulsive buying on compulsive buying.</p> 2024-01-05T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures https://scholarsnetwork.org/journal/index.php/ijeb/article/view/223 The Influence Of Viral Marketing, Brand Awareness, And Distribution Intensity On Purchase Decision Through Brand Preference In Mixue Consumers 2024-01-26T14:16:18+00:00 Muhammad Afriza Rifki Alfarez afriza.alfarez21@gmail.com Andi Muhammad Sadat andims@unj.ac.id Rahmi rahmi@unj.ac.id <p>The aim of this research is to determine the influence of viral marketing, brand awareness, and distribution intensity on purchase decision through brand preference in mixue consumer. based on the results of the discussion of the viral marketing variable with brand preference, it shows that the virality of Mixue seems natural and non-commercial, as well as the content and creating new trends in the field, making consumers interested in buying drinks and recommending them to their relatives. Therefore, usually consumers who prefer the drinks offered by Mixue compared to other brands will recommend Mixue spontaneously. Then, based on the discussion between brand awareness and brand preference, it shows that consumers imagine the characteristics of Mixue products and the striking differences between outlets compared to other brands, creating a unique value for Mixue itself so that consumers will recommend Mixue to their colleagues as another reference or another option for buying drinks. which is different from the others. Then, based on the discussion between distribution intensity and brand preference, it shows that close access to consumers and wider outlets make consumers come and buy Mixue, and recommend Mixue to their colleagues because of the greater brand distribution and ease of reaching the market. Then, based on the discussion between viral marketing and purchase decisions, it shows that Mixue's virality makes consumers curious and buy Mixue products. Apart from that, information spread on social media can attract consumers to buy Mixue products.</p> 2024-01-26T00:00:00+00:00 Copyright (c) 2024 International Journal of Current Economics & Business Ventures