Analysis of MSME Development Through Implementation JakPreneur Program in Increasing Business Success (Study on SMEs in the Food Business Sector)

Abstract

This research was conducted with the aim of explaining the implementation of the JakPreneur program in developing registered MSMEs through six coaching steps and knowing the increase in business success through the implementation of the program that has been carried out. This research uses a qualitative approach with descriptive methods. This research involved eight JakPreneur program registered businesses, one person representing the JakPreneur program implementer in this case the PPKUKM Office as a key informant and two customers as additional informants. This research was conducted between March - May 2023.

The results showed that: 1) The implementation of the JakPreneur program through the implementation of six coaching steps has been carried out well, although obstacles to program implementation are encountered from the side of the JakPreneur program implementers, in this case the PPKUKM Office and registered MSMEs as a group of program beneficiaries. The JakPreneur program has fulfilled the suitability of the three main elements in order to succeed the implementation of the program as proposed by David C Korten. 2) The benefits received by registered MSME actors for their participation in the six coaching steps are increasing business success which can be seen through the fulfillment of three predetermined indicators including increased turnover, asset ownership and labor. However, business success cannot be achieved by every MSME actor, this depends on the application of the coaching stage to the business being run.

The conclusion of this research is that with the implementation of the JakPreneur program through six comprehensive coaching steps, a business upgrade is formed which is able to increase the success of the business being run.