The Effect of Income Expectations, Entrepreneurial Knowledge, and Social Media Use on Entrepreneurial Interests (Case Study of Students of the Faculty of Economics, Jakarta State University)

Abstract

This study aims to determine whether there is an influence between income expectations, entrepreneurial knowledge, and the use of social media on interest in entrepreneurship among students of the Faculty of Economics, Jakarta State University Class of 2019 using quantitative methods and distributing questionnaires to respondents. The sampling technique in this study used proportional random sampling and non-probability sampling in determining the sample to be used. The criteria for respondents sought by researchers were: 1) active students of the economics faculty class of 2019, 2) have an interest in entrepreneurship, 3) actively use social media, and 4) have received material about entrepreneurship. Researchers get respondents as many as 150 students. The instrument used in this study uses a Likert scale of 5 and uses SmartPLS 4 software to assist data processing. The results of this study indicate that the income expectations construct has a p-value of 0.015 which is lower than 0.05, and the t-statistics value of 2.430 is greater than 1.96. The entrepreneurial knowledge construct has a p-value of 0.025 which is lower than 0.05 and a t-statistics value of 2.253 which is greater than 1.96. The construct of using social media has a p-value of 0.000 which is lower than 0.05 and a t-statistics value of 3.933 which is greater than 1.96. Based on the results of this analysis, it can be concluded that the variables of income expectations, entrepreneurial knowledge, and use of social media have a positive and significant influence on entrepreneurial intention variables.