The Role of Social Media as an Affecting Mediator of Entrepreneurial Intention

Abstract

Abstract: The objective of this research is to examine how entrepreneurship education and entrepreneurial plan orientation influence the entrepreneurial intentions of Universitas Negeri Jakarta students. Additionally, the study explores the relationship between entrepreneurship education, entrepreneurial orientation, and entrepreneurial intentions, considering the mediating role of social media use among students from the Faculty of Economics and the Faculty of Social Sciences (Class of 2018 and 2020) at UNJ. The research employs a quantitative approach, with a sample size of 180 undergraduate students selected through proportional random sampling techniques. Data collection involved surveys utilizing questionnaires and Likert scales, focusing on primary data. Analysis of the collected data indicates that it follows a normal and linear distribution. Based on hypothesis testing and the coefficient of determination, the findings suggest a positive and significant impact of entrepreneurship education on entrepreneurial plan orientation, as well as a significant positive effect of entrepreneurship education on entrepreneurial intention. Furthermore, the joint use of social media significantly influences student entrepreneurial intention. The study also highlights the mediating role of social media between entrepreneurship education and entrepreneurial intention, as well as between entrepreneurial orientation and entrepreneurial intention.