Analysis of Media Group Employee Cooperative Development Strategy in Increasing SHU

Abstract

This study aims to find out how SWOT analysis is used as a strategy for developing Media Group Cooperatives in increasing SHU. The research method used is the method of field research (field research) in the form of descriptive qualitative. Data collection techniques in this study were interviews and literature and the population was the management of the Kokarmindo cooperative andas a comparison also conducted interviews with the management of several other employee cooperatives, on the conditions prevailing in the cooperative. As well as SWOT analysis in the form of descriptive analysis and SWOT Matrix. The results of this study are that the strategy used is in accordance with what it should be, namely earning income through the members themselves and collaborating with outsiders as well as policies and operations taken by the management based on plans and objectives that have been set through the Annual Member Meeting (RAT) with the rules and Standard Operating Procedure (SOP).