THE EFFECT OF PROFITABILITY AND SALES GROWTH ON COMPANY VALUE WITH CAPITAL STRUCTURE AS A MODERATING VARIABEL ON CONSUMER GOODS COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2019-2021

Abstract

This research aims to determine the influence that profitability and sales growth have on company value with capital structure as a moderating variable. This research uses quantitative research methods with the data used is secondary data originating from company financial reports. The object of this research is consumer goods companies listed on the Indonesia Stock Exchange during the observation period, namely 2019 to 2021. The sample selection technique used was purposive sampling with a total sample of 44 companies. The research data obtained was then analyzed using a moderation regression analysis model with the SPSS IBM 25 statistical calculation tool. This model was selected to provide an idea of whether capital structure can moderate the influence of profitability and sales growth on company value. From the results of the research analysis carried out, it is known that profitability has a positive influence on company value, while sales growth has a negative influence on company value. Meanwhile, capital structure does not moderate the influence of profitability and sales growth on company value. It is hoped that the results of this research will provide information for companies in the consumer goods sector that the value of their company in the eyes of investors is greatly influenced by their ability to generate profits and increase company sales. So it is important for companies to maintain their sales and profit levels.