The THE EFFECT OF SALES TRANSACTIONS DURING RAMADAN AND AFTER RAMADAN IN 2024 (Case Study of Cardinal Jeans Brand at Matahari Johar Plaza Tbk. Jember)

Abstract

This study aims to analyze the impact of Sales Transactions During Ramadan and After Ramadan in 2024 which experienced a decrease in revenue. This study was conducted from March to April 2024. This study used a secondary quantitative method approach. The purpose of the study was to determine whether there are differences in sales transactions during Ramdhan and after Ramadan (Case Study of Brand Cardinal Jeans at Matahari Johar Plaza Tbk. Jember). In the results of this study, there are differences in sales transactions in March 2024 and April 2024. This can be seen from the observations obtained by researchers to the company PT. Matahari Johar Plaza Tbk. Jember. This research concludes that in April 2024 there will be a decrease in sales by 72.40% compared to March 2024 of 108.37%. Because March is the moment of Eid compared to April, therefore sales in April have decreased compared to March.