The Influence Of Destination Image On ``Travel Motivation, Perceived Value, And Electronic Word Of Mouth To Revisit Intention At The "Corner Of Story" Art Museum Of Bandung City

Abstract

The aim of this research is to determine the influence of destination image on ``travel motivation, perceived value, and electronic word of mouth to revisit intention at the "corner of story" art museum of bandung city. This research will be carried out in one of the areas of Bandung City which is located in the Punclut area, more precisely at the tourist destination of the Corner Stories Art Museum with the research objects being tourists who have visited the Corner Stories Art Museum at least once or who are currently visiting the Corner Stories Art Museum. The reason for having the Corner Story Art Museum is because it is one of the favorite destinations and according to data from Kompas.com (2020) and BookingToGo (2021), Angle of View is on the list of number one and number two destinations when visiting Bandung City because this place has artistic art installations which is much liked by art creators. The information used was primary data about the image of tourist attractions, visitor motivation, visitors' perceived value, the influence of electronic word of mouth, and the possibility of visitors returning. Based on the analysis, valid and reliable results were obtained, and there was a positive and significant hypothesis between destination image and travel motivation, perceived value, and electronic word of mouth. This research also reveals a positive and significant relationship between revisit intention and travel motivation, perceived value, electronic word of mouth, and destination image. This research also expands variables such as planned behavior, rural tourism reviews, and perceived smart tourism technology. This update will contribute to future research development and generate new knowledge, especially in the field of the tourism industry.