THE ROLE OF TOURIST MOTIVATION IN PREDICTING REVISIT INTENTION: CASE STUDY OF TOURISTS OF THE GREAT ASIA AFRICA, BANDUNG

Abstract

The purpose of this research is to examine the influence of: 1) Tourist motivation on destination image. 2) Tourist motivation on tourist satisfaction. 3) Tourist motivation on novelty seeking. 4) Destination image on revisit intention. 5) Tourist satisfaction. 5) Novelty seeking on revisit intention. Data collection was conducted through a survey using a questionnaire distributed both online and offline. The respondents were those who had visited The Great Asia Africa and those aged 17 years and over. A total of 265 respondents participated, and the data were analyzed using SPSS and SEM (Structural Equation Modeling) from AMOS to manage and analyze the research findings. The results of this study on its hypotheses indicate that the hypothesis of tourist motivation on destination image is accepted and significant, tourist motivation on tourist satisfaction is accepted and significant, tourist motivation on novelty seeking is accepted and significant, destination image on revisit intention is accepted and significant, tourist satisfaction on revisit intention is accepted and significant, and novelty seeking on revisit intention is accepted and significant.