FACTORS INFLUENCING PANIC BUYING COOKING OIL PRODUCT IN JABODETABEK

Abstract

This study aims to determine the influence of uncertainty, perceived scarcity, perceived price, anxiety, anticipated regret on panic buying behavior of cooking oil products in Jabodetabek. The sampling method used was purposive sampling with criteria including domiciled in the Jabodetabek area and having experienced difficulties in obtaining cooking oil products. The number of samples in this study was 315 respondents. The analysis method uses the SEM test which is processed using Amos. The research results show that uncertainty and perceived scarcity do not have a direct relationship to influence panic buying. Meanwhile, anxiety, anticipated regret, and perceived price have a positive and significant direct relationship to panic buying.