THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND BUSINESS EXPERIENCE ON PRODUCT INNOVATION OF SMALL MICRO INDUSTRIES (SMI) IN CENTRAL JAKARTA English

Abstract

The purpose of this study was to examine the impact of entrepreneurial knowledge and business experience on SMI product innovation in Central Jakarta. This research uses quantitative methods with primary data. The data used in this study are SMI actors in Central Jakarta as many as 376 business actors using non-probability sampling and purposive sampling methods. This distribution data was obtained through the distribution of google form questionnaires and directly. This research data processing uses warppls 7.0 software. The analysis technique used in this research is Structural Equation Model (SEM) based on Partial Least Square (PLS). Based on the results of this study, it can show that: Entrepreneurial knowledge has a positive influence on SMI product innovation in Central Jakarta. Business experience has a positive influence on SMI product innovation in Central Jakarta. Business experience has a negative influence on entrepreneurial knowledge. Entrepreneurial knowledge does not mediate business experience on product innovation of SMI in Central Jakarta.