The Mediating Effect of Self-Efficacy on the Influence of Economic Literacy and Digital Literacy on Digital Entrepreneurship Intentions of Jakarta State University Students

Abstract

The purpose of this research is to determine the mediating effect of the Self-Efficacy variable on the influence of Economic Literacy and Digital Literacy on students' digital entrepreneurial intentions. Digital entrepreneurial intention is a desire or intention that comes from within an individual to start a technology or digital based business. At Jakarta State University, students' entrepreneurial intentions are relatively small. Therefore, research was conducted to see whether economic literacy and digital literacy mediated by self-efficacy influence UNJ students' digital entrepreneurial intentions. The results of this research show that the Economic Literacy variable has an insignificant influence on UNJ Students' Digital Entrepreneurship Intentions. Meanwhile, the Digital Literacy variable shows a significant influence on UNJ Students' Digital Entrepreneurship Intentions. It was also found that self-efficacy can strengthen the influence of both economic literacy and digital literacy on UNJ students' entrepreneurial intentions.