THE INFLUENCE OF INFORMATION QUALITY AND CUSTOMER TRUST ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION E-COMMERCE SHOPEE IN BEKASI COMMUNITY

Abstract

This research aims to determine the influence of information quality and customer trust and repurchase intention e-commerce Shopee for the Bekasi community. The population of this research is the Bekasi community with a sample of 200 Shopee user respondents who live in Bekasi. This type of research is quantitative research using a survey method via questionnaires distributed online. The analytical techniques used to process the collected data are validity and reliability tests with SPSS software, model suitability tests and hypothesis tests with AMOS 24 software. The results of the research show that information quality influences customer satisfaction, customer trust influences customer satisfaction, customer satisfaction influences repurchase intentions, information quality influences repurchase intentions, while customer trust does not influence repurchase intentions.