ANALYSIS OF INFLUENCING FACTORS INTENTION TO RETURN TOURIST VISIT THE LODGE MARIBAYA BANDUNG

Abstract

The purpose of this study is to determine the effect of social media marketing to destination image, the effect of social media marketing to customer satisfaction, the effect of social media marketing to customer experience, the effect of social media marketing to revisit intention, the effect of destination image to revisit intention, the effect of customer satisfaction to revisit intention, the effect of customer experience to revisit intention at The Lodge Maribaya tourism. The sample used in this research was 245 respondents who had visited The Lodge Maribaya, domiciled in Jabodetabek and Bandung, aged 17 years and over. The software used in this research is SPSS version 25 and SEM (Structural Equation Model) from AMOS version 25 software to process data and analyze research data. The results of hypothesis testing from this research all hypotheseis were accepted.