THE INFLUENCE OF FINANCIAL LITERACY AND THE EFFECTIVENESS OF USE OF ELECTRONIC MONEY ON CONSUMPTIVE BEHAVIOR OF STUDENTS OF THE FACULTY OF ECONOMICS, JAKARTA STATE UNIVERSITY

Abstract

This research aims to determine the influence of financial literacy and the effectiveness of using electronic money on consumer behavior. The basis of this research is that financial literacy and the effectiveness of using electronic money have a direct relationship to consumer behavior. The method used in this research is survey method. The data used in this research is quantitative data using path analysis. The population in this study was 131 students from the Faculty of Economics, Jakarta State University. The sample in this study amounted to 98 respondents. The sampling technique used was purposive sampling. The results of this research are: (1) there is a negative and significant influence between financial literacy on consumer behavior, (2) there is a positive and significant influence between the effectiveness of using electronic money on consumer behavior, (3) there is a positive and significant influence between financial literacy on effectiveness of using electronic money, and (4) there is a negative and significant influence between financial literacy on consumer behavior and mediation of the effectiveness of using electronic money.