FACTORS AFFECTING TOURIST REVISIT INTENTION PRAMBANAN TEMPLE TOURIST DESTINATIONS

Abstract

This research aims to see whether there is an influence between destination image and place attachment, tourist satisfaction, memorable tourism experiences, and revisit intention as well as the influence of destination image, place attachment, tourist satisfaction, and memorable tourism experiences on revisit intention at the Prambanan Temple tourist destination. The research method used is quantitative. The respondents for this research were 210 respondents who had visited Prambanan Temple at least once in the last five years. Data analysis used the SPSS version 24 and Amos version 24 applications. The research results showed that destination image had a positive and insignificant effect on place attachment and tourist satisfaction. Then destination image has a positive and significant effect on memorable tourism experiences and revisit intention. Then this research also shows that place attachment, tourist satisfaction, and memorable tourism experiences have a positive and significant effect on revisit intention.