The Influence of Economic Literacy and Digital Literacy on Entrepreneurial Intentions among Students Participating in ESP (Entrepreneur Student Program) UNJ

Abstract

ESP encourages students to develop entrepreneurial intentions. Students who were previously afraid to start their own business will begin to be motivated to take part in ESP. The current era of technology that is developing so rapidly is certainly an added value in making it easier for students to become entrepreneurs. From p that's what happened problem study this “ is there is influence economic literacy and digital literacy to Entrepreneurial intentions among students participating in ESP UNJ " research This aim For know and analyze economic literacy and digital literacy to entrepreneurial intentions . Method which is used is quantitative . Deep sample study This is student ESP UNJ participants. Retrieval technique sample sampling "Simple Random Sampling" with use table Isaac and Michael with level error 5 % is known that If amount population 285 so amount sample 164 . Deep data collection techniques study This use primary data source . Analysis techniques data using analysis regression multiple and processing data analysis with SPSS application . Research results This prove that (1) exists influence positive and significant economic literacy to entrepreneurial intention, (2) existence influence positive and significant digital literacy to entrepreneurial intention , and (3) existence influence positive and significant from literacy economics and digital literacy _ _ to Entrepreneurial intentions among students participating in ESP UNJ . Viewed on the R-Square , namely of 0.109 _ or 10 , 9 % means that variable economic literacy and digital literacy capable give explanation ( have influence ) on variable entrepreneurial intentions as big as 10 , 9 %.