THE INFLUENCE OF E-SERVICE QUALITY AND E-TRUST ON REPRUCHASE INTENTION THROUGH E-SATISFACTION AS AN INTERVENING VARIABLE IN E-COMMERCE: A STUDY OF E-COMMERCE USERS IN JABODETABEK

Abstract

The aim of this research is to test the influence of: 1) E-Service Quality on E-Satisfaction. 2) E-Trust towards E-Satisfaction. 3) E-Service Quality on Repurchase Intention. 4) E-Trust to Repurchase Intention 5) E-Satisfaction to Repurchase Intention 6) E-Service Quality to Repurchase Intention through E-Satisfaction 7) E-Trust to Repurchase Intention through E-Satisfaction. A total of 260 respondents were involved, data was analyzed using SPSS version 26 and Lisrel.  A total of 260 respondents were involved, data was analyzed using SPSS version 26 and Lisrel. The results of this study based on the hypothesis indicate that the E-SQ hypothesis on E-Satisfaction is accepted and significant, E-Trust on E-Satisfaction is accepted and significant, E-SQ on Repurchase Intention is accepted and significant, E-Trust on Repurchase Intention is accepted and significant, E-Satisfaction to Repurchase Intention is accepted and significant, E-SQ to Repurchase Intention through E-Satisfaction is accepted and significant, E-Trust to Repurchase Intention through E-Satisfaction is acceptable and significant.