The Influence Of Service Quality And Sales Promotion On Customer Loyalty Through Customer Satisfaction Online Travel Agent In Jakarta

Abstract

This study aims to find: 1) service quality has a positive effect on Traveloka customer satisfaction in Jakarta, 2) sales promotion has a positive effect on Traveloka customer satisfaction in Jakarta, 3) service quality has a positive effect on Traveloka customer loyalty in Jakarta, 4) sales promotion has an effect positive effect on Traveloka customer loyalty in Jakarta, 5) customer satisfaction has a positive effect on Traveloka customer loyalty in Jakarta, 6) service quality has a positive effect on customer loyalty through Traveloka customer satisfaction in Jakarta, 7) sales promotions have a positive effect on customer loyalty through Traveloka customer satisfaction in Jakarta. Data collection method using Google Forms. The samples taken were 200 respondents. The subjects of this study were users of the Traveloka customers in Jakarta. Methods of data analysis using descriptive analysis, validity, reliability, suitability, hypothesis, and mediation tests.