The Effect of Promotion and Ease of Use on Decisions for Transactions Using ShopeePay

Abstract

This study intends to determine the effect of promotion variables, ease of use on transaction decisions on ShopeePay users, especially students of the Faculty of Economics, State University of Jakarta. A total of 203 respondents were obtained by distributing questionnaires through Google Form and using purposive sampling technique. This study uses a simple regression analysis method using SPSS version 22, the results show that promotion has a positive and significant effect on transaction decisions with a t-count value of 6.779 which is greater than the t-table value of 1.97 and a significance value of 0.000 <0.05, and ease of use has an effect positive and significant on transaction decisions with a t- count of 7.776 which is greater than the t-table of 1.97 and a significance value of 0.000 <0.05. The simple linear regression equation on the promotion variable (X1) gets the result of = 39,972+0,612X. While the ease of use variable (X2) gets the results of = 40,430+0,350X.