THE EFFECT OF PERCEIVED VALUE AND DESTINATION IMAGE ON REVISIT INTENTION THROUGH TOURIST SATISFACTION AS A MEDIATING VARIABLE (CASE STUDY ON NGLANGGERAN TOURISM VILLAGE)

Abstract

This study aims to examine the influence of perceived value and destination image on revisit intention through tourist satisfaction as a mediating variable. This research was conducted in the Jabodetabek area. The quantitative research method uses a Likert scale as a measurement with the population used is visitors to Nglanggeran Tourism Village who have visited at least twice with a minimum age of 17 years. In this study, the sampling technique was purposive sampling as many as 220 respondents were obtained. Research analysis techniques with SEM (Structural Equation Model). The results showed that perceived value affects tourist satisfaction, destination image affects tourist satisfaction, perceived value affects revisit intention, destination image affects revisit intention, tourist satisfaction affects revisit intention. Perceived value has an influence on revisit intention through tourist satisfaction and destination image has an influence on revisit intention through tourist satisfaction.