PREDICTING TOURIST INTENTION TO REVISIT TO ALUN-ALUN BANDUNG : WHAT IS THE ROLE OF E-WOM?

Abstract

The purpose of this research is to examine the effect of: 1) E-WoM on Attitude. 2) E-WoM on
Destinaiton Image. 3) E-WoM on Tourist Satisfaction. 4) E-WoM on Revisit Intention 5)
Attitude on Revisit Intention 6) Destination Image on Revisit Intention. 7) Tourist Satisfaction
on Revisit Intention. The data collection method used a survey with an instrument in the form
of a questionnaire distributed online. Respondents are those who visit and have revisit three
times in Alun-Alun Bandung. A total of 252 respondents were involved, the data were analyzed
using SPSS version 26 and SEM (Structural Equation Modeling) from AMOS software version
26 to manage data and analyze research data. The results of this study based on the hypothesis
indicate that the hypothesis of e-WoM on attitude is accepted and significant, e-WoM on
destination image is accepted and significant, e-WoM and tourist satisfaction is accepted and
significant, e-WoM on revisit intention is accepted and significant, attitide on revisit intention
is accepted. and significant, destination image on revisit intention is accepted and significant,
tourist satisfaction on revisit intention is accepted and significant.